TheFunded.com Unmasked

A few months back, we told you about a new website that allows entrepreneurs to anonymously review VCs—sometimes in strikingly cruel fashion. The site, which has become a must-read for entrepreneurs thinking about raising capital and image conscious VCs, is called The Funded. Until now, its controversial founder had declined to reveal his identity.

"Ted," as he is known, claims to be the CEO of a venture-backed startup, having created the site after a particularly bad investor experience. Despite rumors, he has thus far kept a low profile, granting only anonymous interviews and posting anonymously to the site. Over the course of several phone interviews this summer, he told me that revealing his identity would put his company at risk. But over the past few months, The Funded has grown to include nearly 3,500 members, job listings, and advertising. In short, Ted finds himself with a nifty little publishing business in the mode of Gawker Media or TechCrunch and looks poised to capitalize. Tomorrow, he promises to reveal himself at an event in Palo Alto (charging $500 a head.)

So who's it gonna be? Well, we've gone on the record with four guesses: Mahalo's Jason Calacanis, Twitter's Evan Williams, Gawker's Nick Denton, and Digg's Kevin Rose. Look to this space for more details after the event, and we'll let you know how we did.

And if you have other ideas of who Ted could be, let 'em rip.

UPDATE: Ted is Adeo Ressi, the founder of Game Trust. Read all about it here. More details to come.

Senior contributing writer Max Chafkin has profiled companies such as Yelp, Zappos, Twitter, Threadless, and Tesla for the magazine. He lives in Brooklyn, New York. @chafkin