This was a long time coming, considering that we first wrote about Twitter back in March. Since then, the company has been in the news a lot, most recently in this Wall Street Journal story, declaring Twitter officially (and some might say, belatedly) "mainstream."

Inc. is now broadcasting news, updates, and random thoughts in 140 character form at

Follow us by clicking here. Or send a text message with the words "follow Incmagazine" to 40404 to sign up on your phone. And feel free to comment on articles, send us messages, or ask questions. Just include "@IncMagazine" in your tweet.

Over the next few months, I'll be reporting back on how we're using Twitter--and how you can use the site to promote your company, reach customers, and stay out of jail.