This month's cover story—and this fun video—is being chewed over around the web. I've posted some reactions below, but first, if you haven't seen it, check it out, along with our behind the scenes video, Oh Shoot.
Last updated: Oct 30, 2008
Senior contributing writer MAX CHAFKIN has profiled companies such as Yelp, Zappos, Twitter,
Threadless, and Tesla for the magazine. He lives in Brooklyn, New York. @chafkin