This month's cover story, which just went live yesterday, is about Markus Frind, a wildly successful and wildly unconventional Internet entrepreneur (check it out if you haven't yet). This morning he blogged his reactions to the story, including this lesson:

Work smart not hard. If all you do is work hard making incremental improvements you are just like a hamster running in a wheel and never really getting anywhere. If you want to get somewhere you need to come up with great ideas, or something that is significantly better than the competition and execute on that. Then you go back again and do the same thing over and over. Far too many people think entrepreneurship is like an attendance award, where you can win just by showing up.

Sound advice, I think. The whole post is here.