The big Apple event wrapped up earlier today, and while we didn't get to see Steve Jobs, we did get some interesting stuff. There were some technical software updates that by themselves would probably be enough to send the Apple faithful into a tizzy--new operating system! tethering! MMS!--but the big news was the price cut. The current version of the iPhone--the 3G--will cost just $99, which means many more people will probably buy iPhones, giving app developers an even greater potential audience.

Meanwhile, Apple also unveiled an improved iPhone, the 3G S, which is faster and boasts a video camera. Gizmodo has the hands-on look. And the Times has a nice blow-by-blow, if you want to relive the whole thing.

UPDATE: Inc.'s own Hannah Clark Steinman breaks down what the new iPhone means for business.