21st Century PR and Bill Gates on Twitter
BY Max Chafkin
A moment of silence for traditional PR. Seattle entrepreneur and angel investor Andy Sack declares that "PR is dead." As Sack explains on his blog, "I declared PR (public relations) dead. It's the past. It's all about social media now. And social media is a more complex, more fragmented game to play. PR agencies of the past will have a hard time adapting--in my opinion." Of course, not everyone has been as quick to roll out the hearse. Some of Sack's readers offered up a spirited defense of traditional PR. In fact, one commenter went so far as to claim that social media is dead.
What comic books teach us about marketing. Seth Godin lays out what business owners and marketers can learn from comic books. Godin says that in the best comics much of the action happens between the frames giving the reader the creative thrill of putting the story together for themselves. The same is true for marketing. "Consumers are too smart for the frames. It's the between the frame stuff that matters. And yet marketers spend 103% of our time on the frames," Godin writes. Check out Inc.'s 30 most memorable marketing campaigns of the past three decades.
How to manage stress. Entrepreneurs always have a lot on their plates, making work-related stress unavoidable, especially when the lines between their professional and personal lives blur. The Wall Street Journal offers advice on how bosses should manage stress. The tips include taking time off for mental health, making fitness a priority, eating right, and taking power naps.
Bill Gates Joins Twitter. Love it or hate it, it's getting harder and harder to doubt that Twitter will be a part of our popular culture--and our entrepreneurial landscape--for some time to come. Exhibit A: About 20 hours ago, Bill Gates joined the popular social media service. He sent messages to Ryan Seacrest and Ashton Kutcher and wrote about the crisis in Haiti. "I've got a lot to learn about Twitter but look forward to sharing more," he tweeted. We doubt Gates needs our tips on how to make money on Twitter, but just in case, here they are. (Via the Guardian and Hacker News.)
How Arianna Huffington Built a Media Empire. Yesterday was a rough one for liberals, as Massachusetts voters elected Scott Brown to the Senate and sent the health care reform bill, which had looked like a sure thing, spiraling into doubt. But even bad news is good for Arianna Huffington's left wing "Internet newspaper," the Huffington Post, which has been growing like crazy over the past year. This month's Inc. details how Huffington got started, how she convinced celebrities to blog for free, and what she thinks the future of newspapers looks like.
The Times decides against free. Speaking of the future of the news business, the New York Times plans to introduce a metered pay wall next year, allowing readers to get a few articles a month for free but forcing them to pay if they want more. Times publisher Arthur Sulzberger Jr. told the paper's Richard Perez-Pena, "We can't get this halfway right or three-quarters of the way right. We have to get this really, really right." The paper hasn't yet announced how many articles will be available for free, and how much frequent readers will have to pay. In 2005 the paper started charging for columns and editorials, but discontinued that practice in 2007. Over at TechCrunch, Robin Wauters suggests that the announcement was timed to precede "Apple's upcoming event, where the company is set to unveil its new tablet computer and a slew of content partnerships with major publishers, likely including The New York Times."
A marketing syllabus. Want to learn more about promoting your brand without going back to school? Advertising guru Steve McKee provides BusinessWeek with the reading list that once served as his own substitute MBA.
How to take control of your Facebook page. In light of Facebook's changes in user privacy last month, Read Write Web has put together a nice list to help ensure the things you want to keep hidden from strangers stay that way. Obviously, the "Privacy Settings" option at the top of the Facebook toolbar is key--from there, you can control who sees the media you share, who can see any personal info, such as your birthday or religion, and what information shows up on search engines.