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The Secret to Boosting Your Google Ranking
 

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Nexus One: Google to Sell 5 to 6 Million Superphones in 2010. Nexus One, the Google phone which GigaOm's calling the best android phone yet, launched Tuesday. Yesterday we told you what Fred Wilson thought. Today Digital Daily's already predicting sales of 5 to 6 million units (based on estimates from a Barclays analyst). Barclays also pegs incremental revenue from Nexus One at $2.6 billion to $3.2 billion. As for whether it's better than the iPhone, even Om Malick can't say for certain.

The secret to boosting your Google ranking. Want to land a page one Google ranking for your business's website? The folks at the American Express OPEN Forum have a simple trick that may help you secure prime-time search-engine result rankings. The secret? Video. With search engines like Google increasingly using "blended" search results that include videos and pictures in addition to websites, a well search-engine optimized video drastically increases your odds of landing on Google's front page. In fact, according to Forrester Research, a business with a properly posted video stands a 53 times better chance of getting a page one Google ranking. Of course, not just any sloppily put-together video is going to boost your rankings. There are some tricks you need to follow, check out the article for all the details.

Asian manufacturers sink cash into start-ups. In past decades, companies and economists who feared outsourced manufacturing would sink the American economy could take comfort in the fact that high value R & D jobs were still firmly planted on American soil. But now some of Taiwan and China's larger manufactures are beginning to play a more open and active role in Silicon Valley than just baking computer chips in some far-off factory, they're investing in start-ups writes the New York Times. The fact that these overseas backers have a higher tolerance for risk than the local VC community, represents a short-term perk for start-ups. But ultimately, American companies could lose their edge in innovation. "The manufacturers have gotten more competitive as it relates to innovation, and in some instances they're already competing directly with their customers," says Patrick Moorhead, the VP of major PC chip maker Advance Micro Devices.

White Collar Nation: Why it's a good thing to watch American industries commoditize. Marc Cenedella, founder of the high-end jobs site TheLadders.com, analyzes the numbers on the growth of white collar work through the 20th century. As manufacturing benefited from better distribution, storage, and production, it meant needing fewer people to make things. But that process of commoditization is actually a good thing for our economy, he argues. In the 17th century, only Newton and Liebniz were smart enough to master calculus. Now high-schoolers can do it. And today 100,000 professionals do what was once only the province of the J.P. Morgans of the world. We may have commoditized the skills behind production to the point that it's easy for laborers outside the U.S. to master it (at lower wages), but Cenedella says that doesn't mean we'll end up a nation bereft of earnings power. The iPod may register as $150 on China's export ledger, but the majority of the profitability still goes to Apple and its national distribution channels. "In the United States, the increase in white collar labor means that we are becoming a nation of thinkers . . . and our future is very bright." (Hat tip, peHUB)

The thermostat of the future Hint: Use your lungs, not your hands. (via Fastcompany.com.)

Is it a toy, or something more?. "[T]he next big thing always starts out being dismissed as a 'toy," writes Chris Dixon in a new blog post that compares the current top websites with the ones that were the most valuable in 1999. But toys--like Facebook, Pandora, and, even Google--have a tendency to turn into disruptive technologies or business models. "If you had gone back to 2001 and analyzed Wikipedia as a static product it would have looked very much like a toy," he writes. "The reason Wikipedia works so brilliantly are subtle design features that sculpt the torrent of user edits such that they yield a net improvement over time."

A new startup from former Facebookers. A group of former Facebook employees, including the site's ex-CTO and ex-head of Facebook Platform and Facebook Connect, have launched a social media startup called Quora, a massive question and answer site to compete with Yahoo Answers and Wikipedia. Users submit questions, which are tagged into categories, and other users with that subject knowledge are alerted to answer it. In a nice twist that might help to elevate it from its competitors, users have to identify themselves (via their Facebook accounts) in order to participate. The site is currently in closed beta, but Gigaom reports that users can also choose a specific question or topic area to follow through their feeds, follow each other, and vote on the quality of answers.

Mistakes to avoid when building an online community. Social media rules the Web, but it's not enough to simply produce content -- it's become increasingly important to also engage the readers and users of that content. To help with this, Mashable has put together some useful tips for those hoping to start an online community, or create one for an existing website. At the top of the list of things to avoid is the "gaping hole perception," in which users fail to comment or contribute to the forum because they don't feel they'll get a response. Nudging friends and colleagues to add a few words is one thing that can help, the article says, as well as creating blog posts or stories from great comments. Other things on the list include downplaying the audience's knowledge and spreading your Web presence too thin. "Having a blog, or a presence on Twitter, Facebook and LinkedIn is only a good idea if you're able to support it," says Seamus Condron, community manager at Mediabistro.com.

Make video conference calls from the couch. Some TVs will soon be able to access the free video calling service Skype. As the New York Times reports, Panasonic and LG Electonics will announce plans today to integrate access to the free service in their internet-connected TVs. Because people sit further away from televisions than computers, calling from the tube will require a specially designed web camera and microphone. The technology doesn't enable customers to watch TV and conduct a call simultaneously, but it will add some high definition to your business communications.

How small firm vendors can win Super Bowl contracts. The National Football League has been doing its part to help out the small business owner. The NFL's Emerging Business Program coordinates with the hosting city's organizers to help train minority- and women-owned businesses to win Super Bowl contracts, reports CNN Money. Although contracts for the 2010 Super Bowl began the process of being awarded in April 2009, the North Texas Super Bowl Host Committee has already begun small business training workshops for contracts for 2011. According to the NFL's special events business development manager, the organization likes working with local businesses because they feel it brings a sense of community to the big event: "This is a traveling event, and each region is unique and has its own nuances. Getting to know a particular local community helps us tap into tremendous resources."

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Last updated: Jan 6, 2010




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