7 things you need to know about SEO. If you're interested in boosting your search engine page rankings, check out Neil Patel's most recent blog post, "7 Harsh Realities of SEO." As he explains, "Search engine optimization isn't rocket science, but there are a lot of little things you need to know about it before you start trying to increase your search engine traffic." Patel explains the ins-and-outs of everything from meta tags and keywords to domain names and text links. After all that work, unfortunately, Patel explains that the harshest reality of SEO is that sometimes things just take time. "Sometimes it can take a few weeks for search engines to index your new changes. Due to this, it could take weeks if not months before you see traffic increases."
Mysterious Chatroulette founder is just 17. That's according to the New York Times, which tracks down the high school student behind the Internet's latest craze. Chatroulette, as New York Magazine explained, is a weird, strangely compelling service that lets you randomly chat with anyone in the world for a few seconds at a time. It's a one person operation, run by a Russian high school student, that attracts tens of thousands of people every day. And, according to Fred Wilson, it just might be a business. He says he'd like to bring Chatroulette founder Andrey Ternovskiy to the U.S. for a meeting because, "He reminds me of many great young entrepreneurs we've worked with."
Entrepreneurs take their inspiration from Minority Report. To describe futuristic technology, writers often reference Minority Report, the 2002 Spielberg movie set in 2054 with Tom Cruise as a special officer who has his unit's crime-predicting technology turned against him. Now, as the New York Times reports, a company named Oblong Industries is making one of the technologies used in the movie--a gesture-activated interface --a reality. In fact, the team at work on the device is the same team that built the interface for the movie itself. During a demo at the TED conference, participants watched Oblong founder John Underkoffler manipulate a series of images on a screen in any direction he wanted. "I think in 5 years time, when you buy a computer, you'll get this," Underkoffler told the Times.
Steve Jobs as told by Steve Jobs. Apple CEO Steve Jobs will collaborate on a biography of himself for the first time. According to the New York Times, the biography will be written by Walter Isaacson, the former managing editor of Time Magazine and the author of two best-selling biographies, "Einstein: His Life and Universe" and "Benjamin Franklin: An American Life." Jobs has reacted angrily in the past to several unauthorized accounts of his life, in some cases directing Apple stores to temporarily stop selling other books from their publishers.
Crashing a convention. Their marketing budgets don't allow for trade show fees, so, as The New York Times reports, more and more businesses are circumventing the rules by setting up shop in open areas or hotel room suites. Haven't they heard of virtual trade shows?
How to form a start-up after retirement. Rates of entrepreneurship have long been high among older Americans. But how do boomers find a core audience in an increasingly technology-centric society? By scooping up their peers as customers, according to an article by the Wall Street Journal. "Often, they're inspired to start a company or create a product or service because they feel no one else understands or is interested in the older demographic," says Jeff Williams, chief executive of Bizstarters.com, a business start-up coaching company. Targeting what Williams calls the "boomer-plus" age group, older entrepreneurs are finding success by helping people with Medicare claims, writing memoirs, and even finding jobs. "Most of the people in this business are 20 to 40 years younger than I am," says 74-year-old Art Koff, who started RetiredBrains.com, a job board for seniors, after he retired from a career in communications. "They don't see it form the point of view that I do."
Have a greener business in 2010. We've said it before: Going green often makes business sense. In that spirit, Small Biz Trends has a few suggestions for ways that your business can be kinder to the planet. They include measuring your carbon footprint, handing out reusable bags, and managing e-waste by recycling and properly disposing of office equipment.
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