The perks of being a techie. Business Insider compiled a list of the 25 best tech companies to work for that factors in employee satisfaction with perks, compensation, and work-life balance, among other things. Perhaps unsurprisingly Google comes out on top and Apple's Steve Jobs trounced Microsoft's Steve Ballmer in the CEO approval ratings (98 percent to 52 percent). The list is most useful to an entrepreneur as a window into how employees respond to great culture, but low pay--or pride in the company, but excessive hours. For broader picture of what your employees love about their jobs check out our feature on the top small companies to work for.
How to find the best resumes. Today's Wall Street Journal proposes a shortcut to hiring the best applicants. And all you have to do is play a trick on the desperate and jobless! In a guest column, Michael Michalowicz writes that in every job listing he posts, he writes: "To prove that you're a meticulous reader, you have to include the following sentence when you send your résumé: 'It is with my utmost respect I hereto surrender my curriculum vitae for your consideration.'" Anyone who fails to include that sentence is excluded. The technique works, according to Michalowicz, because people who include the sentence have clearly read the full job description and aren't just sending the same cover letter to every employer. He says it's also an indicator that people can "pay attention to detail" and know how to follow directions.
Building a bootylicious brand. That's what Booty Pop, a line of padded underwear to plump the posterior, is doing. It expects to sell nearly 1 million pairs this year, at Target.com, Walgreens, and Bed Bath & Beyond. The Wall Street Journal reports that other brands are getting into the Beyonce- and Kim Kardashian-inspired rear lift trend: Maidenform Brands plans to introduce a jean collection that contains bottom shapers next year.
The most entrepreneurial yogi. For starters, he created one of the world's fastest-growing styles of yoga. It's called Anusara, and it's practiced in 70 countries by at least 200,000 students. On top of that, he's also working on one of the biggest yoga-school chains in Japan, a publishing venture, and a yoga clothing line. John Friend is the subject of a New York Times Magazine piece, which explores the conundrum of yoga developing a western, capitalistic side. After all, it is a booming, $5.7 billion industry that showed up in our 2009 Best Industries to Start a Business. Here's the 2010 list, too.
Involve yourself in sales or lose your job. That's the advice for start-up CEOs from Steve Blank, as he relays a must-read cautionary tale of a chief executive who entrusted too much faith in his VP of Sales and almost lost his job because of it. "Until a scalable and repeatable business model is found," Blank writes, "the CEO needs to be intimately involved in the sales process."
The Secret to Priceline's success. Over at The Big Money, Mark Gimein delves into the why the dotcom company succeeded and how it pulled itself back from the brink of failure. Hint: it was in spite of its name-your-own-price model, not because of it. After founder Jimmy Walker resigned in 2001, the company's business model was barely profitable and volume wasn't enough to compensate for the losses. Now, it's stock is up 18-fold. It was thanks in large part to new CEO Jeffrey Boyd, a former lawyer for an insurance company, who went under the radar to buy two European travel sites and turned the company's focus overseas. Now, 75 percent of profits come from those European businesses and the rest from ad revenue.