The search giant unveils a new social campaign, plus advice on going viral, and the rest of today's news.
Each day, Inc.'s reporters scour the Web for the most important and interesting news to entrepreneurs. Here's what we found today.
Google raises the social stakes. Only days after Google settled a privacy dispute with the government over how it used customer data with Google Buzz, the company has unleashed "+1," a new search campaign that will allow people to "publicly recommend certain websites and share those preferences with their contacts on Gmail and other Google services," according to The Wall Street Journal. The launch of +1 appears to be clear enough: Google, perhaps losing ground to Facebook's quest for Internet dominance, is trying to defend its market share in the search world, which accounts for most of its $30 billion revenues.
Should entrepreneurs dump their friends to build their business? Not exactly, but a report released by The Huffington Post—supported by new research about social networks, innovation, and collaboration—reveals that friendships in entrepreneurial partnerships have the potential to be damaging to business. While collective work is more creative, the study argues that close connections can have a "blinding effect" on an individual by leading him or her to "over-evaluate" the work done by their friends/business partners. In this light, the relationship can dictate business decisions, rather than the business itself. Do you agree with this study? Let us know in the comments section below.
How to go viral. Jonah Peretti, co-founder of the Huffington Post and BuzzFeed, spoke at the Web 2.0 Expo in San Francisco about how certain online content can go viral on certain platforms. As VentureBeat reports, Peretti says that content spreads on Google differently than it might on a platform such as Facebook or BuzzFeed. For instance, a funny photo of basset hounds recently went viral on BuzzFeed. But since there is very little relevant information contained in the photo, it had little value to Google. The best way to go viral, he says, is to focus less on making their content informative, but instead create "an excuse for social action."
The best cities for minority entrepreneurs. Forbes reports on fascinating research from demographer Wendell Cox and researcher Erika Ozuna that shows where both immigrant and minority entrepreneurs thrive—and where they do not. According the research, the best U.S. city for minority entrepreneurs is Atlanta, which "has long been a haven for black entrepreneurs." Forbes also notes that Atlanta's Latino and Asian populations have "exploded," with high rates of self-employment. "In the past decade, the Atlanta region's Asian population surged 74 percent, while its Latino population grew by 101 percent," the article notes. Similar surges took place in Baltimore (No. 2), Nashville (No. 3), Houston, Miami, Oklahoma City, Riverside San Bernardino, Calif., the Washington D.C. metro area, Orlando, Fla.. and Phoenix, Ariz.
Google picks Kansas City? Since Google announced its plans to launch a Fiber for Communities program in early February, hundreds of cities nationwide have expressed interest in being the project. "We're planning to build and test ultra high-speed broadband networks in a small number of trial locations across the United States," says Google on its officail blog. Well, the search is over. The New York Times reports that the company announced Wednesday that it has chosen Kansas City, Kan. to be the first city to get its ultra-fast broadband—those lucky devils.
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