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How to Choose a Business Entity

Just started a new business and don't know whether to incorporate as an LLC, S-corporation, or sole proprietorship? Have no fear.

Travis Ruse

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The iPad reviews are in. And it's pretty darn good. Walt Mossberg writes in the Journal that the tablet-like device "has the potential to change portable computing profoundly, and to challenge the primacy of the laptop." The device runs most iPhone apps and is expected to launch with 1,000 iPad-only apps. Even the battery life-impresses: Apple seems to have made the genius decision of under-promising on battery life. Instead of the 10 hours that was promised by Jobs, Mossberg got 11.5. The New York Times's David Pogue is more circumspect in his review, writing that hardcore techies will likely be unimpressed by what is basically a "gigantic iPod Touch." He also notes that the selection of books, which was touted as one of the iPad's main functions, is "puny" and the "you can't read well in direct sunlight." But, says Pogue, most regular users will probably love their iPads. Now the important question: How do you make money off the thing? For that, you'll have to read Christine Lagorio's story on Inc.com.

Everything you need to know about corporate entities. Just started a new business and don't know whether to incorporate as an LLC, S-corporation, or sole proprietorship? Have no fear. On his blog, Quick Sprout, tech entrepreneur Neil Patel has brought in a corporate law expert to explain the pros and cons of the six main types of corporate entities. The post features an explanation of each entity, including a basic description, its pros and cons, the set-up costs, and the ideal candidate for each. Choosing the right entity has important legal and tax implications, so this should help make your decision a little easier.

Other tips for registering your start-up. So you know what type of entity you want for your new business. Now, there are several other decisions to make, writes The New York Times. For starters, research the name and domain name (good ones are running low) you want for your start-up. And then research some more.

The future of search lies to the East. Google might be continuously tweaking their search algorithm, but the simple user interface has long remained the same. Now, AdAge is positing that Naver and Daum, two warring South Korean search engines (Google and Bing counterparts), are a better example of the future of search. The post describes those search engines as "more like portal websites where search results are fully integrated with images, video, music, and user Q&A's, which boasts 50,000 questions a day posted by users to share information with fellow locals."

What works and what doesn't on Facebook Pages. Facebook pages can be an effective social media marketing tool, but that doesn't mean everything you want to market deserves its own page. WebWorkerDaily outlines the reasons why people become fans of Facebook pages in the first place, and five things you should do to improve yours (and five things to avoid). The No. 1 thing that doesn't work? Marketing something people wouldn't want to become fans of in the first place. One thing that does work, according to the post, is having proper tech support for all your applications.

Vidyo snags $25 million in funding. Vidyo, a Hackensack, New Jersey-based videoconferencing company that we tested out during our virtual office experiment just landed $25 million in series C financing, according to TechCrunch. That brings Vidyo's total capital investments to $63 million and points to a bright future for the 5-year-old company.

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Last updated: Apr 1, 2010




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