15 signs that your business is floundering. There's no surefire way to determine whether or not your business will be successful, but there are certainly warning signs to look out for. On his blog Quick Sprout, tech entrepreneur Neil Patel has a list of red flags that your business is on the wrong track. Or, as he rather bluntly puts it, "15 Warning Signs That Your Business Sucks." Among the top warning signs to be on the lookout for is if people aren't talking about your company. As Patel explains, "Word of mouth marketing is the best way to grow your business. If no one is talking about your company, then you aren't doing a great job."
How to hold your new iPhone. Steve Jobs explains. No joke: After waiting for hours in line for the new iPhone 4, some customers noticed problems with the device's reception. Guess who they complained to? The Apple founder, who has been checking his email a lot lately, recommended that users avoid holding the device by its lower left corner. Apparently this little drawback hasn't slowed iPhone sales. AT&T has said that demand is ten times what it was for the last iPhone. Meanwhile, earlier this week, Apple put up some impressive iPad numbers: 3 million in the first 80 days. Want to tap that market? Check out our guide on how to make money on iPhone apps.
White collar criminals rejoice! Supreme Court just made it easier for you to get off the hook. Make that "alleged white collar criminals."
Where the money is. Today's Wall Street Journal rounds up a few small businesses that took an alternative approach to raising capital. Some, like Hotel Chocolat asked loyal customers to invest--in this case, in exchange for boxes of chocolate. Other businesses have turned to vendor financing. The Journal also suggests looking for competitions that offer a monetary reward or even applying for state and federal grants.
Social networking? Feels kinda like falling in love. Over at Fast Company, Adam Penenberg talks to neuroeconomist Paul Zak who discovered that social networking--much like falling in love--triggers our brains to release of a "generosity-trust" chemical. Says Penenberg, "That should be a wake-up call for every company." In Zak's lab, Penenberg subjects himself to various experiments to find out why humans are "compelled to be social animals online and off" and what that could mean for brands, companies, and marketers.
FTC gives Twitter a slap on the wrist. In a belated response to two incidents in 2009 when prominent Twitter users had their accounts hacked, the Federal Trade Commission is wagging its finger at the company. The settlement, which was reached yesterday, somewhat curiously includes a 20-year ban on Twitter "misleading consumers about the extent to which it maintains and protects the security, privacy, and confidentiality" of their information (via AdAge). So in two decades let the misleading begin.
USA! USA! The American soccer team takes on Ghana this weekend. To get in the spirit, YouTube has added a vuvuzela button. (Yup, it's as annoying as you'd imagine.) That's just one of the ways companies are making marketing hay out of the World Cup.
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