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The Worst Elevator Pitch Ever

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Each day, Inc.'s reporters scour the Web for the most important and interesting news to entrepreneurs. Here's what we found today:

How not to approach an angel. Elevator pitches can be painful, but self-proclaimed "social media strat" expert Alex Blagg takes pain to a whole new level. Check out the hilarious, if awkward, exchange between Blagg and an unsuspecting super angel (read: actor), in this video posted on TechCrunch, if only for the line: "Give me your seed, super angel man."

The Verizon iPhone saga continues Can you hear me now? According to the Wall Street Journal, Apple might soon be ending an exclusive deal with AT&T that will enable Verizon to begin selling the beloved iPhone. The article intimates that the success of the Android has played a key role in this development. "The touchscreen handset is facing pressure in the U.S. from phones running Google's Android software, which have been heavily promoted by Verizon Wireless, the biggest U.S. carrier by subscribers," the article noted, which quoted unnamed "people familiar with the matter." The skeptics over at TechCrunch are quick to point out that the story in the Journal has all the trappings of a "good old Apple-controlled leak." The article points out that "the Verizon iPhone rumor is as old as the iPhone itself. So whenever anyone trots it out, you take it with a grain of salt."

Fred Wilson weighs in on Angelgate. In a video interview on his blog, A VC, the Union Square Ventures VC discusses the trends he's watching in the tech industry as well as what he thinks actually went on at the now infamous Angelgate meeting. While he dismissed the notion of any collusion going on, he did understand why so many feathers got ruffled. "Reputations are what matter in the investment business," he explained. "Entrepreneurs want to work with investors who have great reputations. People didn't like the fact that their reputations were being challenged or maybe even negatively impacted. Rightly so."

Tips for getting started on Foursquare. If your business isn't yet on Foursquare or any other geolocation service, it sure is about time to get on board. Foursquare now claims a user base of more than 3 million, The New York Times reports, many of whom interact with the storefronts and shops they visit everyday. Through the service, businesses can offer coupons or discounts, rewards programs, games, guidebooks, and can even gather valuable data about customers. The Times also presents a guide on how to get you started. While you're at it, check out Inc.'s very own advice for How to Make Money on Foursquare.

The birth of the Freakonomics empire. Plenty of factors go into making a bestseller, and the Chicago Tribune today breaks down just what made Steven Levitt and Stephen Dubner's tome not only sell, but spawn a blog, a radio show, a sequel, a consulting firm, and a documentary film. The article delves into the topic with an admirable depth, from how a great Wall Street Journal review is a gift that keeps on giving to the role of Jon Stewart and controversy in boosting sales.

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Last updated: Oct 7, 2010




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