Start-up


Recent Start-up Articles

When Enough Is Enough

Everyone thinks the captain should go down with his or her ship. But is that really the best attitude for someone running a young company?  Read more

6 Essentials of a Successful Pivot

Think your start-up needs a change of direction? Your plan to pivot will go badly awry unless you have these essentials.  Read more

10 Women to Watch in Tech in 2013

They're busy working on everything from ingenious devices to artificial intelligence to truly targeted mobile advertising. It's going to be a big year for th...  View slideshow

4 Smarter Ways to Work Your Connections

Success in business is all about relationships. Your network is your most important asset. Treat it that way.  Read more

To Get Big, You've Got to Start Small

A Benchmark Capital founding partner explains why, contrary to what you may believe, the secret to attracting a broad market is to appeal to a tiny, passiona...  Read more

What Your Customers Would Love to Tell You

Customers are your best insight into launching a new product if only you're willing to listen.  Read more

Beware Employees Who Boast About Multitasking

Those who claim to be best at multitasking are actually the worst at it, a new study says.  Read more

The Art and Science of Corporate Icons

Design experts weigh in on a cookie company's cartoon mascot.  Read more

Surprising Way to Fund Your Business

Investors, bankers, friends, and family: These are the people we traditionally think of when we need to infuse money into a business. Here's a better way.  Read more

Get Inside Your Customers' Heads: 3 Ways

Find new ways to mine the most important insights to improve the customer experience.  Read more

Caution: Even Your Best Employees Have a Dark Side

As you prepare to promote that top performer, make sure you don't accidentally unleash the dark side of her personality.  Read more

3 Rules to Work By: Elizabeth Grace Saunders

This time-management whiz says the real reason entrepreneurs feel time-strapped is simple: They honor everyone else's priorities. Here's how to change the wa...  Read more

5 Must-Ask Questions for Business Buyers

Like many business buyers, you likely have some boilerplate questions to ask business sellers, but you may be missing the most important ones.  Read more

How Smart Companies Use PR to Get the Word Out

What you need to know to market your new business idea, without spending much (or at all).  Read more

Investor Pitches: 5 Things You're Doing Wrong

Stop saying you're solving a problem, and other common mistakes entrepreneurs make when presenting to investors.  Read more

Great Ideas Aren't Enough

Lots of entrepreneurs have great ideas--and their companies still fail. Five rules to turn your idea into a viable business.  Read more

4 Tips to Stay Married to a Founder

VC Mark Suster's wife offers tips for the significant others of founders to help ensure your relationship survives the start-up.  Read more

It's Not Me, It's You: 5 Ways To Avoid Another Horrible Boss

A bad boss can drive you to the brink. How to make sure you never have one again.  Read more

Warby Parker of Shoes? Meet Beckett Simonon

Two guys from Colombia are hacking the traditional retail supply chain and selling fashionable shoes--straight from the factory--for $79. Will it work?  Read more

Are You Too Productive?

There is such a thing as too much productivity and efficiency, say neuroscientists, at least when it crowds all play out of your day.  Read more

9 Sentences That Could Ruin Your Career

More people shoot themselves in the foot, get fired, or destroy promising careers by saying, emailing, texting, or posting things they shouldn't.  Read more

Entrepreneurs Have Better Sex

I admit, my evidence is purely anecdotal. But I think you'll agree with me here: There are certain commonalities between making money and making love.  Read more

Hot B2B Companies: It's Not About the Idea

Up-and-coming business tech start-up PlanGrid shows you can win big points for execution--even if the idea isn't unique.  Read more

Finding Innovation in the Rough

Universities can be great sources of new technology for your company--if you know how to navigate them.  Read more

4 Types of Time-Wasting Bosses

McKinsey outlines popular ways managers misuse their time. Do you recognize yourself in any of these four types?  Read more