Start-up


Recent Start-up Articles

Which Legal Form Is Best for Your Business?

Jun 13, 2000

When you start a business, you must decide on a legal structure for it. Usually you'll choose either a sole proprietorship, a partnership, a limited liabi...  Read more

Great Bootstrapping Secrets: 45 Ideas that Can Save Your Business Money

By Carole Matthews |  Jun 8, 2000

Here are 45 money-saving ideas that can help your company do more with less.  Read more

Four-Week Franchise Research Plan

By Gerald Moriarty |  Jun 8, 2000

How to Research a Franchise Only you can make the important decision about owning your own business. Anyone making such a decision n...  Read more

Giving Resources to Create Wealth

By E. David Ellington |  Jun 1, 2000

Before starting my company, NetNoir , I practiced entertainment law. Then I was introduced to a friend of a frien...  Read more

A Trademark Tale

By Frederic Hron |  Jun 1, 2000

What's in a name? Not much, according to Shakespeare, but most businesspeople would tell you that a name is a valuable business asset, a vessel for a comp...  Read more

If You Build It, Will They Stay?

By Joshua Hyatt |  Jun 1, 2000

Rick Kearney is applying a radical solution to employee turnover: He's building an "employee-centric" office park to house his business, Mainline Information...  Read more

The Next Next Thing

By Steve Solomon |  Jun 1, 2000

Three entrepreneurs decided they could turn their money-losing brick-and-mortar business into a well-funded dot-com. The question: Will they be able to win S...  Read more

Sites for Singles

By Ned Snell |  Jun 1, 2000

Running a business on your own and looking for some virtual guidance? A panel of entrepreneurs helps us review a handful of Web sites designed for soloists.  Read more

Boing! Whiz! Bang! Dunk!

By D.M. Osborne |  Jun 1, 2000

Dancing chefs and blue martinis -- iLounge sounds like a rowdy day of fun and games. But despite its hilarity, iLounge offers some hard-core business lessons...  Read more

Company for Sale by Owner -- or Maybe Not

By Jill Andresky Fraser |  Jun 1, 2000

In today's overheated mergers and acquisitions market, it's no surprise that many entrepreneurs are thinking of selling their company. But who should be the ...  Read more

Europeans Don't Buy " Dot-Com"

By Florian Huber |  May 31, 2000

You think dot-com is king? That may be so in the Anglo-American world, but if you want to do e-business in Europe, you should really think of getting a Eu...  Read more

Why Online Branding Matters

By Kim Brooks |  May 31, 2000

In some respects, branding is an old-fashioned concept. It hearkens back to the old days of advertising blitzes and the war between Coca Cola and Pepsi. B...  Read more

My partner is leaving my business. What's a good strategy for going it alone?

May 30, 2000

Running a One-Person Business mentors Paul and Sarah Edwards respond to the following question from an inc.com reader: My wife a...  Read more

Cover All the Bases in Your Business Description

May 22, 2000

How to Describe Your Business When writing a convincing business plan, an important task is to clearly and exhaustively describe y...  Read more

Is There Gold under That There Hype?

By Christi Frum |  May 22, 2000

Business-to-business (B2B) commerce. Is it a market worth $7.3 trillion and 6.9% of the global economy by 2004? Or is it a media extravaganza promising an...  Read more

ICANN vs. ICANNWatch: An Interview with Opponents in the Domain Space Playoffs

By Crystal Dreisbach |  May 19, 2000

When the Internet Corporation for Assigned Names and Numbers ( ICANN ) was created in November 1998, the fledgling organ...  Read more

Protect Your Domain Name from Cybertheft

By Crystal Dreisbach |  May 19, 2000

You've finally registered that domain name for your business. Now nobody can take it away, right? Wrong. A wave of domain name hijacking is sweeping the W...  Read more

Any Given Start-Up

By Mike Hofman |  May 15, 2000

In years past, only a Super Bowl ring could light up the eyes of a burly football player. Now he's just as likely to perk up over a new dot-com. Pro athletes...  Read more

The Good Deed Doers

By Steve Kirsch |  May 15, 2000

Infoseek founder Steve Kirsch on philanthropy in the digital age.  Read more

The Profit-Minded Professor

By Michael Warshaw |  May 15, 2000

There's never been a better time to teach entrepreneurship at a business school -- and enterprising professors are sure making the most of it.  Read more

The Name Game

By Robert A. Mamis |  May 15, 2000

With the proliferation of Internet companies comes the difficult job of thinking up a unique name for your company.  Read more

Music to the People

By Chuck D |  May 15, 2000

Rapper Chuck D. on the Web and the beat of change in the music industry.  Read more

The Greenhouse Effect

By Edward O. Welles |  May 15, 2000

Gene Gage wanted a quiet life in the country where he could indulge his hobby of growing herbs. That was before he hitched his wagon to an Internet star.  Read more

Electric Currency

By Philip Diehl |  May 15, 2000

The former director of the U.S. Mint on whether Internet technology will displace hard currency.  Read more

Copyright Ownership: Who Owns What?

May 12, 2000

As a general rule, the copyright in a work is initially owned by the work's creator, but not always. What are the exceptions to the rule th...  Read more

Types of Trademarks

May 12, 2000

The term "trademark" is commonly used to describe many different types of devices that label, identify, and distinguish products or services in the markep...  Read more

Corporations Defined

May 12, 2000

The following information deals primarily with the small, privately owned corporation. It assumes that all of the corporate stock is owned by one person o...  Read more

Creating a Corporation

May 12, 2000

Corporations are controlled primarily by state, not federal, law. This means that 50 different sets of rules cover how corporations are created. Terminolo...  Read more

Sole Proprietorships Defined

May 12, 2000

The simplest form of business entity is the sole proprietorship. If you choose this legal structure, then legally speaking, you and the business are the s...  Read more

Choosing between a Corporation and an LLC

May 12, 2000

Let's assume that you've read all of Nolo's Legal Encyclopedia material on Read more

What Web Site Builders Need to Know about Trademark Law

May 12, 2000

Doing business on the Web doesn't spare you from many of the same laws and customs that govern businesses in the physical world. You must pay especially c...  Read more

How can I successfully market my new business?

May 11, 2000

Marketing & Advertising mentor Jay Conrad Levinson responds to the following question from an inc.com user: What suggestions do ...  Read more

My competitor has venture capital backing. How can I use that fact to my advantage?

By Guy Kawasaki |  May 8, 2000

Finance & Capital mentor Guy Kawasaki responds to the following question from an inc.com user: How would you suggest that I use ...  Read more

What business questions concern a venture capital firm most when evaluating a potential investment?

May 3, 2000

Law & Taxation mentor Richard S. Morse Jr. responds: The venture capital firm will conduct reference checks on the management team, ...  Read more

Five Key Ways to Improve Your Customers' Experience

By Colleen Burke |  May 2, 2000

Have you ever been to a Web site and had an all-around excellent experience? The site was easy to use, the checkout was flawless, and when you had to call...  Read more