Start-up


Recent Start-up Guides

How to Start a College Entrepreneurship Club

Entrepreneurship clubs help students turn their ideas and passions into businesses and develop future business leaders.  Read more

How to Write a Bakery Business Plan

Niche bakeries are one of the fastest growing industries and here is how you can get started on your confectionery dream.  Read more

How to Write a Business Plan for Your Online Business

The barriers to starting an online business are lower than ever, and that includes the writing of the traditional business plan. Here's a guide to tapping in...  Read more

How to Assess a Direct Selling Opportunity

Despite the pyramid and Ponzi schemes that imitate direct selling, there are plenty of legitimate opportunities to be found. Here's how to tell the difference.  Read more

How to Write a Winning Grant Proposal

There is free money out there for your business, but the trick is knowing how to get it. Here's 8 grant-seeking techniques for obtaining public or private fu...  Read more

The Basics of Home Office Design

Everything you need to know to set up a functional home office, from decorating tips to storage organization to setting up meeting space.  Read more

How to Open a Business in Brooklyn

New York City's biggest borough is as much a brand as a location, and it is ripe for start-ups of all stripes.  Read more

How to Choose the Best Name For Your Business

Entrepreneurs often angst over the perfect name for their business. This guide will help you choose a defensible trademark and a search-friendly, recognizabl...  Read more

How to Choose a Calendar or Fiscal Year

You've probably noticed that not every business closes its books on December 31. Here's what goes into deciding on a financial reporting period.  Read more

How to Break Into the Fashion Industry

Emerging designers, beware: Even if you are able to create a beautiful product, the fashion world is fraught with tricky choices on incorporation, competitiv...  Read more

14 Bootstrapping Tips

Even the most self-sufficient start-ups need a hand. Here are some pointers to make the most of free and cheap resources around you.  Read more

10 Tips for Bootstrapping Your Marketing

When money's tight, your brand's image doesn't have to suffer.  Read more

How to Determine Which Franchise Business is Best for You

With thousands of franchise opportunities, it's no easy task. Follow our guide to choosing one that will give you a greater chance of success.  Read more

10 Tips for Bootstrapping Your Technology

When you're starting a business on your own dime, the rule for tech is keep it simple.  Read more

How to Choose the Best Business Card for Your Company

Networking, marketing, and leadership experts lay out what makes an effective business card, business card style taboos, and the importance of design versus ...  Read more

How to Run a One-Person Business

Starting and running a business alone isn’t for everyone. If you’re up to the challenge, here are a few tips to make it work.  Read more

How to Build Your Personal Brand

With traditional publicity vehicles and the Web’s resources at hand, making a name for yourself is easier than ever.  Read more

How to Master Your Elevator Pitch

What exactly do you do, and why should I care? Here's how to tell it shorter and smarter.  Read more

How to Choose the Right Franchise Location

Where you decide to locate your franchise may make or break your business.  Read more

How to Finance a Business With Your 401(k)

A bad lending environment and provisions in the tax code make tapping retirement funds a tempting start-up financing option. Here's what you need to know.  Read more

How to Get Certified as a Minority-Owned Business

Having a minority-owned business certification can help you tap into a bevy of public and private sector programs. Here’s how to apply.  Read more

How to Use Kickstarter to Launch a Business

Have a little idea that needs a boost? If you have a robust social network, this crowdfunding site could be just the thing to help.  Read more

How to Decide Whether Your Business Should Build or Buy

Think your business is ready to expand? Here’s what you should consider before heading down either path.  Read more

How to Start a Home-Based Franchise

Starting a home-based franchise may provide a low barrier for entry into entrepreneurship, but the work is no less hard. This guide will prepare you for what...  Read more

How to Open a (Successful) Food Truck

Want to break into sidewalk entrepreneurship? Here's your guide.  Read more

How to Make Money on Etsy

Etsy is the ideal marketplace for artists to sell their hand-made goods. Here are tips from many of the site's profitable sellers on how to boost your visibi...  Read more

How to Conduct Competitive Research

Who are your closest rivals—and how do they talk about themselves, as well as your company? It's time to find out.  Read more

9 Questions to Ask a Small Business Lender

If you are looking to borrow money to finance your business, here are some smart questions to ask potential lenders.  Read more

How to Switch Banks

When your financial institution doesn't provide the services your company needs as it grows, you should consider making a change.  Read more

How to Secure an SBA Loan

SBA loans are available to any small business, but yours will need to meet certain criteria in order to qualify. Here's what you need to know.  Read more