Start-up


Recent Start-up Guides

How to Get Certified as a Minority-Owned Business

Having a minority-owned business certification can help you tap into a bevy of public and private sector programs. Here’s how to apply.  Read more

How to Use Kickstarter to Launch a Business

Have a little idea that needs a boost? If you have a robust social network, this crowdfunding site could be just the thing to help.  Read more

How to Decide Whether Your Business Should Build or Buy

Think your business is ready to expand? Here’s what you should consider before heading down either path.  Read more

How to Start a Home-Based Franchise

Starting a home-based franchise may provide a low barrier for entry into entrepreneurship, but the work is no less hard. This guide will prepare you for what...  Read more

How to Open a (Successful) Food Truck

Want to break into sidewalk entrepreneurship? Here's your guide.  Read more

How to Make Money on Etsy

Etsy is the ideal marketplace for artists to sell their hand-made goods. Here are tips from many of the site's profitable sellers on how to boost your visibi...  Read more

How to Conduct Competitive Research

Who are your closest rivals—and how do they talk about themselves, as well as your company? It's time to find out.  Read more

9 Questions to Ask a Small Business Lender

If you are looking to borrow money to finance your business, here are some smart questions to ask potential lenders.  Read more

How to Switch Banks

When your financial institution doesn't provide the services your company needs as it grows, you should consider making a change.  Read more

How to Secure an SBA Loan

SBA loans are available to any small business, but yours will need to meet certain criteria in order to qualify. Here's what you need to know.  Read more

7 Tips for Masterful Negotiating

Whether you're trying to close a major account or get a better rate from a vendor, here are expert pointers on how to win in negotiations.  Read more

How to Use Your Local Flea Market as a Business Incubator

Art shows, craft fairs and street markets are each ideal spots for a pop-up shop where you can test the waters for a product and learn a great deal from fell...  Read more

9 Ways to Make Your Business More Attractive to Investors

A private equity investor outlines how an entrepreneur can position his or her business to attract potential backers.  Read more

How to Choose the Right Bank for Your Small Business

When you're just starting out, where should you turn for business banking and your future financing goals? Here's a guide to finding a financial institution ...  Read more

How to Set Up a Home Office

A guide to creating a functional and productive home office.  Read more

How to Write Off Travel and Entertainment Expenses

Are you perplexed by the 13-page IRS guidelines for deducting travel and entertainment expenses? Inc.com's shorter (less complicated) guide will help you fin...  Read more

How to Present Your Business Plan

Hitting a home run with potential investors requires selecting the right pitch.  Read more

The Pros and Cons of Setting Up a C Corp

Converting a company to a C Corp can help you establish some legal and financial separation between you and your business. But the switch involves more paper...  Read more

How to Read a Term Sheet

Looking for venture capital? Don't be so quick to sign on the dotted line. Here's what you need to know about liquidation preferences and preferred stock.  Read more

How to Fill Out a Loan Application

When it's time to ask for a loan to kick your idea into existence, the loan application – usually a standard form from your lender – is something you sim...  Read more

How to Evaluate a Franchise Business Plan

If you are thinking of buying into a franchise, you must review the business plan with an eye toward learning whether there will be enough revenue to reward ...  Read more

How to Structure a Partnership

Partnerships are incredibly common--and incredibly hard to sustain. Here's how to set up a partnership that is equitable, efficient, and mutually rewarding.  Read more

How to Improve Your Presentation Skills

Your presentations skills are just as important as the information you are presenting. This guide will help you prepare for a presentation and polish your sp...  Read more

How to Write a Marketing Plan

Experts know that careful planning is integral to marketing success. Here's your guide to crafting a thorough marketing plan - and learning more about your c...  Read more

What You Need to Know About Making a Personal Guarantee

When the bank asks you for a personal guarantee on your small business loan (and it will), here's what you need to know.  Read more

How to Create a Personal Financial Statement

If you own a small business or are self-employed, this guide will help you track income and expenses on a regular basis.  Read more

How to File a Trademark

Protecting your business logo from creative theft is a crucial part of growing your brand. Here's how to file a trademark with the United States Federal Gove...  Read more

How to Prepare a Company for an Initial Public Offering

An initial public offering of stock can be viewed as the definitive sign of a company's success. Here is a look at the steps a company can take to prepare fo...  Read more

How to Conduct Market Research

A guide to using market research to understand who your customers are and what they want  Read more

How to Bring Your Invention to Market

Here's a step-by-step process for turning a good idea for a new invention into a financial success.  Read more