Your Start-up Name Matters (A Lot) 
Soon after Livestream CEO Max Haot launched his live video broadcast site in 2007, he realized the power of the company's name to drive (or impede) growth. Watch video
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Recent Start-up Videos
Your Start-up Name Matters (A Lot)
Foursquare's Dennis Crowley: 'Our First Instinct Was That We Broke Something'
The Foursquare co-founder describes how he adjusted the app in response to the way people used it (differently than he expected). Watch video
ZocDoc's Cyrus Massoumi: 'I Was Not Exuding Huge Amounts of Confidence'
On one day Cyrus Massoumi went door-to-door hawking ZocDoc, the doctor-appointment scheduling site, security guards kicked him out. Watch video
Make Sure to Utilize Good Employees Correctly
Indigo Triplett, a human resources consultant, recommends you shift your hiring strategy after start-up phase. Watch video
'A Company That Starts in Crisis Gets a Head Start'
GoodData founder Roman Stanek explains what happened when he started to seek financing on September 15, 2008, the same day Lehman Brothers collapsed. Watch video
Why You Should Not Take Venture Capital
Naveen Jain, entrepreneur and futurist, takes sides in the fundamental conflict of interest between founders and "vulture" capital. Watch video
The Quality All Great Entrepreneurs Need
The InfoSpace founder and futurist on the one passion that all successful entrepreneurs share Watch video
'Zumba Is a Huge Opportunity'
Z Club NY, one of several thousand standalone Zumba start-ups, expects to hit revenue of $350,000 next year. But it's still a work in progress. Watch video
Yelp's Jeremy Stoppelman: 'What the Hell Am I Doing?'
When Yelp launched in 2004, Jeremy Stoppelman and his co-founder thought they were super geniuses. But the site flopped. Watch video
How Rick Smolan Launched His A Day in the Life Photo Books
If not for Australia's then Prime Minister, and an open approach to sponsors, photographer Rick Smolan may not have started the $100 million photo book series. Watch video
'Give Everything You've Got to One Thing'
Venture capitalist Josh Linkner describes exactly what you need to do to impress an investor. Watch video
Atavist Almost Pulled the Plug Before It Raised Money From Eric Schmidt & IAC
Atavist CEO and editor Evan Ratliff explains how Atavist navigated the early years. Watch video
Freshii Founder's 5-Point Leadership Manifesto
Rather than a business plan, Freshii restaurant chain founder Matthew Corrin wrote a five-point manifesto for how he would run his company. Watch video
Mayra Jimenez: Starting From Scratch
Mayra Jimenez's swimwear company, The Orchid Boutique, highlights the talents of her native Colombia Watch video
What Investors Need to Hear from You
NYC TechStars managing director David Tisch on the start-up metrics that savvy investors watch most closely. Watch video
Difficulties & Opportunities of Regulated Businesses
In some cases--like Branson's space ship company Virgin Galactic--helpful regulators can make new business ideas possible. Watch video
JJ Ramberg: Promote Your Company Creatively
JJ Ramberg, host of MSNBC's Your Business describes how one small business owner differentiated--and landed a new buyer. Watch video
Big Ideas Also Mean Big Risks
Sir Richard Branson put a firewall between each Virgin company so that--if something goes wrong at one--it won't take down another. Watch video
How Brooklyn Bowl's Founder Took Over the Capitol Theater
Peter Shapiro negotiated for two years to land the lease to the Port Chester, New York-theater famous for Grateful Dead, Janis Joplin and Pink Floyd concerts. Watch video
The Best Place to Launch Your Company
NYC TechStars managing director David Tisch on the eternal question: Silicon Valley vs. New York, Boston, Boulder or...? Watch video
Business Is All About Details
Unless you get thousands of tiny details right when you launch a new business, you'll have nothing. Watch video
What Makes Your Company Distinctive?
Josh Linkner, CEO of Detroit Venture Partners, says you should make your company known for one thing, or no one will remember you. Watch video
If You Don't Dream, Nothing Happens
"If you set seemingly impossible challenges," says Sir Richard Branson, "you make what people believed impossible possible." Watch video
How to Sell Investors Your Dream
NYC TechStars managing director David Tisch on how to make an effective case for getting funded. Watch video
Your First Venture Can Be Extraordinary
Sir Richard Branson talks about entrepreneurial audacity--his own and that of his "great friends," Google founders Sergey Brin and Larry Page. Watch video
Are There Too Many Start-ups?
NYC TechStars managing director David Tisch wonders whether we've reached the silly season for entrepreneurship. Watch video
How to Get Into TechStars
The NYC TechStars managing director on what he looks for in a TechStars applicant. Watch video
A Husband-Wife Team, the Holiday Shopping Season & the Birth of a Second Child
Patrick Mish and Devon Mish almost shuttered M-Edge Accessories when running the iPad case business from home became too much. Watch video
OMGPOP CEO Dan Porter: 'We Agonized & Overthought It'
In 2010, OMGPOP had a million loyal users playing games on its website. But it had to go after Facebook to make a huge hit. Watch video
How Zumba Fitness Turned Pirates Into a Street Marketing Team
Each week, 12 million people in 125 countries take Zumba Fitness classes. Here, co-founder Alberto Perlman talks about how he protects the company's trademark. Watch video
