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What Keeps Your Customers Awake at Night (and Why It Matters)?

To successfully build a product, understand--and prioritize--your customers' biggest pains. Here's how.
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Last updated: Aug 21, 2014

STEVE BLANK | Columnist | Founder, E.piphany, Convergent & Zilog

Steve Blank is a retired Silicon Valley serial entrepreneur turned educator who developed the Customer Development methodology that changes the way startups are built. His book The Four Steps to the Epiphany launched the Lean Startup movement.

The opinions expressed here by Inc.com columnists are their own, not those of Inc.com.



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