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Your customers hoard airline miles and covet their status-symbol black American Express. What was once called "consumer incentives" is now known as "gamification"—and here's how to integrate it into your company and win consumers' hearts and minds while you're at it. Read more
A look at four companies working to reinvent customer loyalty programs Read more
Every company is in the service industry, right? Expert pointers for how to best perform for your best accounts. Read more
Smart business strategies for diversifying your customer relationships Read more
This new social broadcast application can help your business promote deals, get the attention of savvy early adopters of technology, or simply to increase foot traffic. Read more
These 6 simple rules virtually guarantee that the people you work with will want you around. Read more
Your customers are the cornerstone of your success. So why on earth are you torturing them? Read more
To grow, your business needs to reel in the big fish. Here's how I transformed my tiny business into one of the best-known PR firms in the United States. Read more
To prove they know their customers, all my salespeople must answer 66 questions about them. None are about which products they buy. Read more
Advice from a white guy in Texas who became an award-winning sushi chef and restaurant owner. Read more
Some sales stars are master manipulators who can rack up big numbers--but at the cost of long-term growth. Read more
When you sell to people you truly can't stand, you make yourself less effective and hurt your sales growth. Read more
A shift in Gen Y customers' expectations mean businesses need to do more than just make money. Or does it? Read more
To create customers loyal enough to stand in line for you, start by earning the loyalty of your employees. And there's only one way to do that. Read more
Are you trying to play Santa on an elf's cashflow? Make your client gifts stand out this holiday season, regardless of budget. Read more
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