Supporting Your Best Customers




Recent Supporting Your Best Customers Articles

Nurture Your Most Profitable Customers

Profitable growth is more achievable if you focus on identifying your most valuable customers--and keeping them happy.  Read more

How to Get and Cultivate Customer Advocates

Instead of climbing onto a rooftop and shouting, why not have everyone on the street singing your praises?  Read more

Don't Make This Common Year-End Mistake

The world may seem to slow between Christmas and New Year's, but it doesn't stop. And neither should your business.  Read more

How to Win a Customer Back

Departing customers can teach you how to win them back, but only if you're open-minded.  Read more

How to Land a Customer for Life

Here's how one recent experience cemented my loyalty to a chocolate company.  Read more

The Case Against Holiday Sales

This time of year, your competitors slash prices to reel in the holiday shoppers. Here's why that's not a game you should play.  Read more

Does Sex Sell, or Just Make Customers Impatient?

Researchers delve into the finer points of advertising: Do sexy ads have the right effect on consumers? Maybe not.  Read more

My Wildly Outlandish Holiday Strategy

Wild Creations's founder shares his company's plan to maximize the holiday season.  Read more

How to Cultivate Truly Loyal Customers

Every business wants loyal customers--but loyalty comes in many different flavors.  Read more

3 Ways Your Friends Can Help Your Business

It takes a leap of faith, but you can do more for your business by spending time with your friends than meeting strangers.  Read more