Supporting Your Best Customers




Recent Supporting Your Best Customers Articles

Business in Trouble? Tell Your Customers

When this café ran into financial trouble, the owners did the only thing they could: They asked customers for help--and help they did.  Read more

Jerry Maguire Was Right

Two business owners decided to stop seeking wealth for its own sake and start putting their clients first. Here's what happened.  Read more

Turn Customers into Your Best Salespeople: 4 Tips

If you're not using your best clients to pitch your brand, you're missing out on one of the most powerful resources you have.  Read more

Get Inside Your Customers' Heads: 3 Ways

Find new ways to mine the most important insights to improve the customer experience.  Read more

Are You a Low-Touch Retailer in a High-Touch World?

You can't cost-cut your way to great service. A survey of retailers reveals where they invest to make sure they keep customers happy.  Read more

The Profitability Illusion

If you aren't providing profitable products and services, you may not be creating true customer value across the business.  Read more

The Sticky Customer Trap

Are you creating value with your best customers, or is it just an illusion? Here's how growing revenue can lull you into complacency.  Read more

Nurture Your Most Profitable Customers

Profitable growth is more achievable if you focus on identifying your most valuable customers--and keeping them happy.  Read more

How to Get and Cultivate Customer Advocates

Instead of climbing onto a rooftop and shouting, why not have everyone on the street singing your praises?  Read more

Don't Make This Common Year-End Mistake

The world may seem to slow between Christmas and New Year's, but it doesn't stop. And neither should your business.  Read more

How to Win a Customer Back

Departing customers can teach you how to win them back, but only if you're open-minded.  Read more

The Case Against Holiday Sales

This time of year, your competitors slash prices to reel in the holiday shoppers. Here's why that's not a game you should play.  Read more

Does Sex Sell, or Just Make Customers Impatient?

Researchers delve into the finer points of advertising: Do sexy ads have the right effect on consumers? Maybe not.  Read more

My Wildly Outlandish Holiday Strategy

Wild Creations's founder shares his company's plan to maximize the holiday season.  Read more

How to Cultivate Truly Loyal Customers

Every business wants loyal customers--but loyalty comes in many different flavors.  Read more