How to Land a Customer for Life
Here's how one recent experience cemented my loyalty to a chocolate company. Read more
Supporting Your Best Customers
Why Give Away Free Service? Because It's Worth It
Sometimes it makes good business sense to give away a product or service. Here's how it worked out for Zane's Cycles. Read more
Not Just for Christmas: A Guide to Corporate Gifts
How to send corporate gifts that will make an impression-- and won't end up in the garbage Read more
Customer Inertia: How to Get Past It
Getting customers to try a new product or service can be a challenge. Here's how to get them on board. Read more
Eric Ries: Whatever You Do, Make the Customer King
The Lean Startup author weighs in on the best ways to build momentum for a new company--and improve your product in the process. Read more
Recent Supporting Your Best Customers Articles
Business in Trouble? Tell Your Customers
When this café ran into financial trouble, the owners did the only thing they could: They asked customers for help--and help they did. Read more
Jerry Maguire Was Right
Two business owners decided to stop seeking wealth for its own sake and start putting their clients first. Here's what happened. Read more
Turn Customers into Your Best Salespeople: 4 Tips
If you're not using your best clients to pitch your brand, you're missing out on one of the most powerful resources you have. Read more
Get Inside Your Customers' Heads: 3 Ways
Find new ways to mine the most important insights to improve the customer experience. Read more
Are You a Low-Touch Retailer in a High-Touch World?
You can't cost-cut your way to great service. A survey of retailers reveals where they invest to make sure they keep customers happy. Read more
The Profitability Illusion
If you aren't providing profitable products and services, you may not be creating true customer value across the business. Read more
The Sticky Customer Trap
Are you creating value with your best customers, or is it just an illusion? Here's how growing revenue can lull you into complacency. Read more
Nurture Your Most Profitable Customers
Profitable growth is more achievable if you focus on identifying your most valuable customers--and keeping them happy. Read more
How to Get and Cultivate Customer Advocates
Instead of climbing onto a rooftop and shouting, why not have everyone on the street singing your praises? Read more
Don't Make This Common Year-End Mistake
The world may seem to slow between Christmas and New Year's, but it doesn't stop. And neither should your business. Read more
How to Win a Customer Back
Departing customers can teach you how to win them back, but only if you're open-minded. Read more
The Case Against Holiday Sales
This time of year, your competitors slash prices to reel in the holiday shoppers. Here's why that's not a game you should play. Read more
Does Sex Sell, or Just Make Customers Impatient?
Researchers delve into the finer points of advertising: Do sexy ads have the right effect on consumers? Maybe not. Read more
My Wildly Outlandish Holiday Strategy
Wild Creations's founder shares his company's plan to maximize the holiday season. Read more
How to Cultivate Truly Loyal Customers
Every business wants loyal customers--but loyalty comes in many different flavors. Read more
