Supporting Your Best Customers


The Way I Work: Marc Lore of Diapers.com

Meet the man who sells $89 million of diapers each year online

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How Well Do You Know Your Customers?

An entrepreneur realizes that she hasn't paid enough attention to her best customers.

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Strategies for Identifying Your Best Customers

Learn more about your customers and use that knowledge to leverage a competitive advantage.

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Repeat Sales: Identify Your Best Customers

The marketing strategy of health-food producer is examined and explained by its advertising director.

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Recent Supporting Your Best Customers Articles

How to Conduct Market Research

A guide to using market research to understand who your customers are and what they want  Read story

Street Smarts: My First Year

When my start-up found itself face to face with catastrophe because of conditions beyond my control, I learned how to cope  Read story

1,001 Examples of Great Customer Service

Authors Donna Greiner and Theodore B. Kinni document and share the best practices in customer service from a wide array of businesses in their book.  Read story

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