Turn Customers Into Your Best Salespeople: 4 Tips
If you're not using your best clients to pitch your brand, you're missing out on one of the most powerful resources you have. Read more
Supporting Your Best Customers
Get Inside Your Customers' Heads: 3 Ways
Find new ways to mine the most important insights to improve the customer experience. Read more
Where Small Retailers Should Invest
You can't cost-cut your way to great service. A survey of retailers reveals where they invest to make sure they keep customers happy. Read more
The Profitability Illusion
If you aren't providing profitable products and services, you may not be creating true customer value across the business. Read more
The Sticky Customer Trap
Are you creating value with your best customers, or is it just an illusion? Here's how growing revenue can lull you into complacency. Read more
Recent Supporting Your Best Customers Articles
Nurture Your Most Profitable Customers
Profitable growth is more achievable if you focus on identifying your most valuable customers--and keeping them happy. Read more
How to Get and Cultivate Customer Advocates
Instead of climbing onto a rooftop and shouting, why not have everyone on the street singing your praises? Read more
Don't Make This Common Year-End Mistake
The world may seem to slow between Christmas and New Year's, but it doesn't stop. And neither should your business. Read more
How to Win a Customer Back
Departing customers can teach you how to win them back, but only if you're open-minded. Read more
How to Land a Customer for Life
Here's how one recent experience cemented my loyalty to a chocolate company. Read more
The Case Against Holiday Sales
This time of year, your competitors slash prices to reel in the holiday shoppers. Here's why that's not a game you should play. Read more
Does Sex Sell, or Just Make Customers Impatient?
Researchers delve into the finer points of advertising: Do sexy ads have the right effect on consumers? Maybe not. Read more
My Wildly Outlandish Holiday Strategy
Wild Creations's founder shares his company's plan to maximize the holiday season. Read more
How to Cultivate Truly Loyal Customers
Every business wants loyal customers--but loyalty comes in many different flavors. Read more
3 Ways Your Friends Can Help Your Business
It takes a leap of faith, but you can do more for your business by spending time with your friends than meeting strangers. Read more
