Supporting Your Best Customers


Recent Supporting Your Best Customers Articles

66 Things You Should Know About Your Customer

By Harvey Mackay |  Jan 25, 2012

To prove they know their customers, all my salespeople must answer 66 questions about them. None are about which products they buy.  Read more


Start a Killer Restaurant: 6 Tips

By Jeff Haden |  Jan 23, 2012

Advice from a white guy in Texas who became an award-winning sushi chef and restaurant owner.  Read more


Beware of Sales Superstars

By Geoffrey James |  Jan 2, 2012

Some sales stars are master manipulators who can rack up big numbers--but at the cost of long-term growth.  Read more


New Year's Advice: Don't Sell to Jerks

By Geoffrey James |  Jan 2, 2012

When you sell to people you truly can't stand, you make yourself less effective and hurt your sales growth.  Read more


Pleasing the Socially Conscious Consumer

By Jessica Stillman |  Dec 30, 2011

A shift in Gen Y customers' expectations mean businesses need to do more than just make money. Or does it?  Read more


The Single Best Way to Build Customer Loyalty

By Harvey Mackay |  Dec 22, 2011

To create customers loyal enough to stand in line for you, start by earning the loyalty of your employees. And there's only one way to do that.  Read more


To Gift or Not to Gift?

By Marla Tabaka |  Dec 5, 2011

Are you trying to play Santa on an elf's cashflow? Make your client gifts stand out this holiday season, regardless of budget.  Read more


Beyond Badges: The New Rules of Gamification

By Eric Markowitz |  Dec 2, 2011

Gamification isn't just about badges and trophies. Experts weigh in on what you need to make next-generation customer rewards really work for your business.  Read more


Norm Brodsky on Dealing With Picky Customers

By Norm Brodsky |  May 27, 2012

What should you do when customers insist on working only with you?  Read more


How Well Do You Know Your Supplier?

By Rachel Hochhauser |  Oct 19, 2011

As you set your budget for 2012, it's a good time to take a fresh look at your suppliers and see if the relationship still works for you.  Read more


Brian Wong, Founder of Kiip.me

Jul 20, 2011

He is the founder of Kiip.me, a rewards network and the youngest person to receive funding by a venture capital firm.  Watch video


How to Break Into the Daily Deals Space

By Christine Lagorio |  Jun 9, 2011

Groupon—one of the fastest growing companies ever—has proven the formula works with its estimated $750 million IPO. Can you still break into the crowded ...  Read more


The New Rules of Building Customer Loyalty

By Inc. staff |  May 20, 2011

Want your customers to stick to you like glue? Today it takes more than a punch-card or priority line.  Read more


Making Life Easier for His Customers

By Gina Pace |  May 9, 2011

Chris Zane isn't in the business of selling bikes but creating experiences that will make his customers feel good about the product they walk away with.  Read more


Handling Off-the-Menu Requests

By Clarissa Cruz |  Dec 20, 2010

More restaurants, from Jean Georges to McDonalds, are willing to improvise and to accommodate off-the-menu requests in order to keep customers happy.  Read more


A Textbook Case of Great Service

By Clarissa Cruz |  Nov 18, 2010

A carafe of musty Syrah gave the staff at Bouchon, Thomas Keller's popular Napa Valley bistro, a chance to show our blogger how the pros deliver exceptional ...  Read more


5 Secrets of Top Maitres D'

By Clarissa Cruz |  Nov 4, 2010

Tips on researching customers from the maitres d at popular New York City restaurants, including Michael Welch, the general manager of BLT Steak and Julian N...  Read more


The Power of Loyalty-Card Apps

By Issie Lapowsky |  Nov 1, 2010

A look at four companies working to reinvent customer loyalty programs  Read more


Meet the "Mr. October" of Customer Service

By John Gerzema |  Oct 29, 2010

At AT&T Park, the San Francisco Giants are using dynamic pricing and other customer-friendly techniques to build a loyal fan base.  Read more


How to Land a Million-Dollar Sale

By Darren Dahl |  Sep 24, 2010

Fishing for a whale? Here's how to woo your target companies and build a solid – and profitable – relationship.  Read more


How to Start a Customer Rewards Program

By Tim Donnelly |  Aug 17, 2010

Giving something back to your best customers has become a competitive necessity in certain industries. Here's how to keep your best buyers loyal.  Read more


10 Ways to Support Your Best Customers

By Inc. staff |  Aug 3, 2010

Every company is in the service industry, right? Expert pointers for how to best perform for your best accounts.  Read more


How to Find Your First Customer

By Brenda Porter-Rockwell |  Jul 29, 2010

Your first paying customer is always the hardest to get but also the most exciting to acquire.  Read more


How to Open a Business in Brooklyn

By Tim Donnelly |  Jun 28, 2010

New York City's biggest borough is as much a brand as a location, and it is ripe for start-ups of all stripes.  Read more


Taking on Big Accounts

By Nitasha Tiku |  Mar 1, 2010

Smart business strategies for diversifying your customer relationships  Read more