Luxury Brands Losing Next Generation of Customers
A marketing study warns that traditional luxury branding strategies fail to woo Millennial shoppers. Read more
Supporting Your Best Customers
Recent Supporting Your Best Customers Articles
Win Important Customers & Keep Them 
Sales advice from John Berkowitz, co-founder of Yodle, and Scott Gerber, founder of the Young Entrepreneur Council. Watch video
Keep Your Friends Close & Your Customers Closer
Letting customer relationships stagnate is dangerous for your long-term health. Here are three ways to let your customers know you care. Read more
What Makes Customers Tick
Having a frank discussion about what works, what doesn't and what your customers want from you is key to a successful business. Read more
5 Ways to Alienate a Customer
These five dumb mistakes drive customers away. Fortunately, they're all easily avoided. Read more
8 Customer Service Sins to Avoid
In a recent customer service survey, United Airlines came in dead last. Here's why--and how not to suffer the same fate. Read more
Secret to Outstanding Customer Service
Growth and scale are typically the enemy of great, personal customer service--except in this case. Read more
When Your Customer Isn't Who You Expected
When we launched, we aimed at the wrong mark. Here's how we learned to love--and care for--our true customer base. Read more
2 Radical Ideas for Start-up Success
Going solo? Making baby steps away from traditional Corporate America isn't enough. A total paradigm shift may be in order. Read more
Biggest Obstacle to Business Growth
Some of the biggest market shifts of the past 15 years happened when people challenged the existing assumptions. Read more
Social Media Marketing: Why It's Not Paying Off
Putting in too much time for too little return? You're not the only one. Here's what you're doing wrong. Read more
Is This Your Employees' Idea of Service?
When an employee flipped off a key customer, this CEO realized his company had a culture problem. Here's how he fixed it. Read more
Get the Most Information When You Survey your Customers
Don't overlook the survey power of social media channels, says Idea Paint's Jeff Avallon. Plus, tips from Scott Gerber, founder of the Young Entrepreneur Cou... Watch video
Don't Get Customers ...Make Partners
Customers, clients, suppliers and vendors are more than just that - they are your partners. Treat them as such and they will become your best advocate. Read more
Sales: Art of Convincing is Dead
Why you can no longer convince someone to buy something that's not in his best interest, and what you can do about it. Read more
The 5 Smartest Things to Say to an Angry Customer
Forget trying to "win." Instead, make the customer feel you're working together to make things right. Read more
The 5 Most Powerful Words in Sales
Your words help you build relationships with customers--so choose them carefully. Read more
How to Really Show Your Customers You Care
It's not all about you; it's all about them. Tara Hunt of Buyosphere and Lauren Thom of Fleurty Girl show how to really make an impression on your clients. Read more
5 Habits of Customer-Obsessed Companies
There's a reason ESPN, Google, and Zynga lead their industries. They're relentless about understanding their users. Here's how you can be too. Read more
Facebook Mobile Ads: Don't Believe the Hype
Why you should think twice about an advertising scheme coming from a company that's about to IPO. Read more
8 Guaranteed Ways to Drive Customers Away
If your long-term customers are leaving--and not coming back--you're probably making one of these mistakes. Read more
How Savvy Start-ups Get Attention at SXSW
It's not a trade show, so the usual tactics aren't going to work. See how these companies got creative in years past. Read more
Customer Testimonials: Turn Your Biggest Fans Into Salespeople
Use these 4 smart tricks to create and share customer testimonials. Read more
5 Ways You Are Turning Your Customers Away
Are you losing customers without even knowing it? Make sure your business and employees aren't suffering from these easy setbacks. Read more
The Little Things That Make or Break Your Business
Your product must be good--that's a given. But if you're going to win, it's about the experience . Read more
