Supporting Your Best Customers


Recent Supporting Your Best Customers Articles

10 Meaningless Sales Terms

At one time, these phrases made a real impact on potential customers. Not anymore.  Read more

How to Be Liked at Work (or Anywhere)

These 6 simple rules virtually guarantee that the people you work with will want you around.  Read more

The 9 Circles of Customer Service Hell

Your customers are the cornerstone of your success. So why on earth are you torturing them?  Read more

Score Your First Big Account

To grow, your business needs to reel in the big fish. Here's how I transformed my tiny business into one of the best-known PR firms in the United States.  Read more

66 Things You Should Know About Your Customer

To prove they know their customers, all my salespeople must answer 66 questions about them. None are about which products they buy.  Read more

Start a Killer Restaurant: 6 Tips

Advice from a white guy in Texas who became an award-winning sushi chef and restaurant owner.  Read more

Beware of Sales Superstars

Some sales stars are master manipulators who can rack up big numbers--but at the cost of long-term growth.  Read more

New Year's Advice: Don't Sell to Jerks

When you sell to people you truly can't stand, you make yourself less effective and hurt your sales growth.  Read more

Pleasing the Socially Conscious Consumer

A shift in Gen Y customers' expectations mean businesses need to do more than just make money. Or does it?  Read more

The Single Best Way to Build Customer Loyalty

To create customers loyal enough to stand in line for you, start by earning the loyalty of your employees. And there's only one way to do that.  Read more

To Gift or Not to Gift?

Are you trying to play Santa on an elf's cashflow? Make your client gifts stand out this holiday season, regardless of budget.  Read more

Beyond Badges: The New Rules of Gamification

Gamification isn't just about badges and trophies. Experts weigh in on what you need to make next-generation customer rewards really work for your business.  Read more

Norm Brodsky on Dealing With Picky Customers

What should you do when customers insist on working only with you?  Read more

How Well Do You Know Your Supplier?

As you set your budget for 2012, it's a good time to take a fresh look at your suppliers and see if the relationship still works for you.  Read more

Brian Wong, Founder of Kiip.me 

He is the founder of Kiip.me, a rewards network and the youngest person to receive funding by a venture capital firm.  Watch video

How to Break Into the Daily Deals Space

Groupon—one of the fastest growing companies ever—has proven the formula works with its estimated $750 million IPO. Can you still break into the crowded ...  Read more

The New Rules of Building Customer Loyalty

Want your customers to stick to you like glue? Today it takes more than a punch-card or priority line.  Read more

Making Life Easier for His Customers

Chris Zane isn't in the business of selling bikes but creating experiences that will make his customers feel good about the product they walk away with.  Read more

Handling Off-the-Menu Requests

More restaurants, from Jean Georges to McDonalds, are willing to improvise and to accommodate off-the-menu requests in order to keep customers happy.  Read more

A Textbook Case of Great Service

A carafe of musty Syrah gave the staff at Bouchon, Thomas Keller's popular Napa Valley bistro, a chance to show our blogger how the pros deliver exceptional ...  Read more

5 Secrets of Top Maitres D'

Tips on researching customers from the maitres d at popular New York City restaurants, including Michael Welch, the general manager of BLT Steak and Julian N...  Read more

The Power of Loyalty-Card Apps

A look at four companies working to reinvent customer loyalty programs  Read more

Meet the "Mr. October" of Customer Service

At AT&T Park, the San Francisco Giants are using dynamic pricing and other customer-friendly techniques to build a loyal fan base.  Read more

How to Land a Million-Dollar Sale

Fishing for a whale? Here's how to woo your target companies and build a solid – and profitable – relationship.  Read more

How to Start a Customer Rewards Program

Giving something back to your best customers has become a competitive necessity in certain industries. Here's how to keep your best buyers loyal.  Read more