A friend of mine running a small software firm here in Austin
recently made a bold statement:
Everyone's sick of marketing. They're inundated. We no longer do any sales or marketing in the traditional sense. Our support team was generating 3 times the leads of sales and marketing just by providing great support and asking for leads in the process.
It seems to be working well for their company. This technique is putting
them in touch with IT directors who you couldn't find on any email
list, couldn't find in Hoover's, and couldn't reach in any other way.