What is Advertising 2.0? It's online ads and then some. Forget banner ads and viral email campaigns. It's corporate blogging that turn your customer base into a community. It's virtual product placement online. It's Google Adsense and rounding up eyeballs through social bookmarking services like Digg and Del.icio.us. It's also dirt cheap compared to buying a :30 second spot on cable television or taking out a quarter page ad in any newspaper.
Microsoft has actually produced a wonderful little video demonsrating the disconnect between traditional advertising and the consumers. It's called The Breakup, with a couple meeting at a restaurant. He is old advertising and she is the consumer. It's great. Check it out! It'll get you thinking.