There's Web 2.0 and even Mobile 2.0. So, it stands to reason both are sponsored by Advertising 2.0.

What is Advertising 2.0? It's online ads and then some. Forget banner ads and viral email campaigns. It's corporate blogging that turn your customer base into a community. It's virtual product placement online. It's Google Adsense and rounding up eyeballs through social bookmarking services like Digg and It's also dirt cheap compared to buying a :30 second spot on cable television or taking out a quarter page ad in any newspaper.

Microsoft has actually produced a wonderful little video demonsrating the disconnect between traditional advertising and the consumers. It's called The Breakup, with a couple meeting at a restaurant. He is old advertising and she is the consumer. It's great. Check it out! It'll get you thinking.