Is Your Phone System a Portal to Your Business or Just an Expense?

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I have long believed, yes, even through the first Internet bubble, that the phone system was grossly undervalued as a business tool. Many people go to great lengths and great expense to make sure their web portals to their business are finely tuned, but I wonder how many spend as much time and effort on their phone system? Interestingly enough, if your business is like most small to medium businesses, more than 60% of your revenue comes via the phone or from outside sales personnel taking orders. While email is very handy and convenient, significant amounts of commerce are still generated over the trusty old phone system. In many cases, the cost of call center applications for small business have come way down, enabling small business owners to generate even more revenue from the phones, and to capture even more information about their customers. Maybe it's time to take another look at how you are using your phone system and figure out if you are truly optimizing that particular asset. If it's not being used to generate income for your enterprise, it's costing you money.