Is it true? Maybe yes, maybe no. Maybe it would have been, but given the stink on the Internet maybe AT&T will back off and pretend it never had any plans to do so. Who knows?
My issue: the story is based on an anonymous AT&T employee (who calls himself "Vernon") that tipped off The Consumerist.
With one anonymous source (not substantiated by at least one more source - Journalism 101, folks), with no confirmation he (or she) is really an AT&T employee (confirmation of the source - more Journalism 101) and with no word from The Consumerist that they even attempted to get a response from AT&T (Get both sides - yet, more Journalism 101); The Consumerist posted the story on its face.