Corporate Blogging Fatigue

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It sounded like a good idea at the time, and after all everyone's doing it. But, like everything else; corporate blogs often grow stale.

Here are some sure signs you're in the doldrums:

- The last post wasn't in the current month (or year).
- The appointed executive in charge of authoring the blog is fresh out of ideas; and people to draft into helping out doing a little ghost writing in his or her place.
- You dread it.
- No comments.
- Content doesn't inspire more content ideas.
- Traffic is dead.
- No one notices just how dead the blog has become, including people within the company.

Question: When it gets that bad, should you bag the blog altogether?

A case for "yes" and a case for "no" tomorrow.

Renee Oricchio is a technology writer and former supervising news producer for CNN Financial News. She has been covering the computer industry since 1987. @oricchio