It sounded like a good idea at the time, and after all everyone's doing it. But, like everything else; corporate blogs often grow stale.
Here are some sure signs you're in the doldrums:
- The last post wasn't in the current month (or year).
- The appointed executive in charge of authoring the blog is fresh out of ideas; and people to draft into helping out doing a little ghost writing in his or her place.
- You dread it.
- No comments.
- Content doesn't inspire more content ideas.
- Traffic is dead.
- No one notices just how dead the blog has become, including people within the company.
Question: When it gets that bad, should you bag the blog altogether?
A case for "yes" and a case for "no" tomorrow.