2. Archive dated content. Don't take it down. I'm just suggesting that you not have it on the home page under a big banner that says "New". Content that plays high should be timely.

3. Who's on the "About Us" page? If your company has one of those sites that lists the members of its executive team, with bios even; then make sure it's current. I see this all the time; bios of executives who left the company over a year ago and no evidence of their replacement or executives who haven't had their bios updated with their current title. If your director of finance has been promoted to CFO, make sure the web site reflects that. Believe me, your CFO is aware and trying to figure out how to bring it up without looking like an egomaniac.

4. Double check contact information. Has the office moved to a new location? Is the new address on the site? Have the staff members with company e-mail addresses listed on the site moved on? This is probably the most important thing to keep up-to-date. Imagine that really important client lead e-mailing a dead address and moving on to your competitor.