Thanks to Sara Mannix, from Mannix Marketing, for this one. It came up in a recent interview for a story that I'm working on for this site.
If you have a bricks and mortar business that relies on customers coming to your location, then you surely want to be on Google maps. Let's put it this way, do you want to be the only CPA firm not on the map in your home town?
Didn't think so.
Here's what you do. Real simple: just make sure you put your office address at the bottom of the pages on the company web site along with the copyright. Many companies just put a P.O. Box address. Use your physical address. That's the easiest way for it to get picked up in Google's map engine and that's how you get flagged in Google Local.
Now e-mail your web master with this link before you forget!