Search Engines Aren't As Popular As You May Think

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Maybe it's just me. I thought they were more widely used than this. According to a new survey from Pew Internet & American Life, only 50% of all web surfers use a search engine at all on a daily basis.

No wonder that new search engine, Cuil, thinks it has a shot of getting in on the ground floor of something.

Other thoughts on this no so little survey nugget:

- As big as Google is, it can get a lot bigger. I'm not sure that's a good thing.
- No wonder Microsoft is like the stalker boyfriend that just won't take no for an answer trying to get a piece of Yahoo.
- For companies spending out the nose on search engine optimization, a word of caution; floating to the top of the search engines is literally half the battle.
- If half of all surfers aren't searching; then this must mean half of all surfers go to the same handful of sites day after day or find new sites via links. That being the safe, take note of the importance of getting other sites to link to yours.

Have a good weekend. We'll get back to business on Monday.

- Renee Oricchio

Last updated: Aug 8, 2008




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