One reason that IT projects fail sometimes is due to apathy.
It's important to remind your people why their work matters.
Every business is providing something of value to someone. People don't give you money unless you do a good deed for them. Businesses serve the company, departments serve the business, employees serve the company. So you are doing a moral thing and should be proud of your work. But everyone forgets this. If employees can be reminded that they are doing good and moral works in the universe this helps to push against apathy.
There are other reasons for IT project failure too, but this is a big one.