Marc Benioff, Chairman and CEO of Salesforce.com made a doozy of an annoucement this week. Benioff is sweetening the pot to get businesses to use Salesforce.com's cloud billing it as one stop shopping to host internal intranets and web sites.
More interesting to me, Benioff also announced a new partnership with both Amazon and Facebook. Salesforce.com customers will be able to seamlessly use Amazon's web development arm to build applications. Meanwhile, those applications will be able to seamlessly interface with Facebook.
I'm guessing Facebook will be the biggest winner in this deal. Facebook is a great place for grownups who can't stand black backgrounds (yes, that was a slam on MySpace) to socialize. But Facebook desperately wants that business crowd too.
It'll be interesting to watch Facebook vs. LinkedIn continue to go toe to toe. I'm not placing bets on either.