Another Kind of Corporate Leadership

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Props to Intel! They have found another way to deliver when the chips are down (pun intended).

Intel set a goal this year to donate one million employee volunteer hours and this past Friday they announced they had hit it.

How appropriate that it was also the the UN's International Volunteer's Day.

Intel set this as a goal to celebrate it's 40th anniversary this year. What a great way to celebrate - by giving back!

This was truly a company-wide effort. Some 47,000 Intel employees around the world participated.

We hear a lot about volunteerism and giving to charity this time of year. What impresses me is that this was a year-long effort. It's easy to forget that there are a lot of people in the world who need help those other eleven months a year.

So your company has only one hundred employees or ten? You don't have to be an Intel to give so generously. Set a goal and make the bar high in relation to your company. Consider it the Intel challenge.

The irony doesn't escape me that Friday was also a day that the new unemployement figures came out announcing another 500,000 jobs lost in this country.

It's going to take more than Intel to ease this kind of pain. Let's get to work.

Renee Oricchio is a technology writer and former supervising news producer for CNN Financial News. She has been covering the computer industry since 1987. @oricchio