1. Technology is supposed to make work easier, faster and more efficient. And yet, we just fill the saved time with more work and higher expectations. What if we didn't?
2. When I was growing up in a small town in Northwest Florida, I literally read every book in the children's section by the time I was eleven years old. It was our only library in the county. Now we have the Internet with more information at our fingertips than one could ever imagine. Have we cheapened the value of information? How do we separate the high value information from the dreck?
3. In 1983, the personal computer was Time Magazine's Machine of the Year. Is it time for the mobile device to be the machine of the year? Which one is more important, now?
4. Small businesses should never be early adopters of new technology. Wait for prices to come down and for the bugs to be worked out of new technologies.
5. How many of your employees work remotely from home? Are you still worried they wouldn't really work while on company time? Maybe you should measure their productivity in terms of what they accomplish and not the time spent on task.
6. All companies need to be looking at a mobile version of their corporate web site.
7. Cloud computing is for real and small businesses should be looking into it.
8. Ditto for virtualizing servers.
9. Ditto again for software as a service.
10. Windows 7 can't be released soon enough.
11. Will coast to coast WiMax ever really happen?
12. I still toy with the idea of switching to a Mac. But, I can't stomach the prices when compared with the price of pc notebook. Take a hint, Apple.
13. Google's "intuitive" ads that pop up as I'm in my gmail account are creepy. It's more like "intrusive", than "intuitive".
14. Analytics software programs are worth their weight in gold to a company; provided you have a human being in the building who can interpret the data.
15. Never give too much power to your web master (i.e. cross train someone else to be able to update your site, have all the domains and hosting accounts registered through your company and not the web designer and most important have your web person report directly to the boss. If he or she doesn't make sense, make them put it in layman's terms until it does.)
16. Routinely audit all the technologies being used in your business. Terminate accounts of former employees. Survey which programs are core technologies in use everyday and what programs are no longer in use.
17. Routinely maintenence the computers in your office. Degrag the hard drives. Download patches and updates.
18. Who needs what? It is counter-productive and costly for employees to have too much access to company technology choices. It's also costly to have too little. Assess what programs, hardware, level of mobile device, etc. each staffer needs. Technology shouldn't be doled out by who has the biggest title. It should be determined by who has the greatest need for what.
19. Twitter is a legitimate business tool. How can your company use it?
20. Ditto for Facebook.
21. If you have a corporate blog, update it every business day.
22. How are you talking to your customers online? An e-mail link on your site is not enough.
23. Think about putting corporate videos on YouTube.
24. Referring back to #2, ideas are valuable information. Use an RSS reader and subscribe to blogs within your industry. It's a great pipeline of fresh ideas that just might inspire you. Start with this blog.
25. Form a green team on your staff and start looking at ways to reduce your carbon footprint. Chances are technology is a major culprit.
Last updated: Feb 25, 2009
RENEE ORICCHIO is a technology writer and former supervising news producer for CNN Financial News. She has been covering the computer industry since 1987. @oricchio