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Polaroid Staging A Coming Back!
 

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It was about a year ago that I first reported the end of a photographic era. Polaroid closed its last factory and went out of business. Yes, the pictures were small, grainy and awful. Yes, the chemical-ly peel back was disgusting and scary. But c'mon, admit it; you miss em' too.

That's exactly what an Austrian entrepreneur and a group of Dutch scientists are betting on and they are scrambling to resurrect Polaroid.

The group is enthusiastic, convinced they have a tiger by the tail. There are still an estimated one billion Polaroid cameras still out there in circulation. (I'm guessing a couple of them aren't for sale on eBay).

Actually, I admit that I miss Polaroid cameras. Digital cameras take pictures instantly. They are higher quality and you can see what you shoot as you shoot them. But unless you have a printer strapped to your... well uh, Polaroid clearly has a trump card there now doesn't it.

I actually love this quote from one of the retro-polaroidepreneurs (no, you won't find that word in any dictionary!) regarding the mainstreaming of digital photography and think it bears pondering.

"If everyone runs in one direction, it creates a niche market in the other,"

- Florian Kaps, Austrian entrepreneur

You may or may not care one wit about the demise and possible Phoenix-like comeback of Polaroid, but that's a pearl of wisdom that every entrepreneur should be thinking about right now.

"If everyone runs in one direction, it creates a niche market in the other,"

- Florian Kaps, Austrian entrepreneur

I just had to write that one more time. Words to think about!

Last updated: May 27, 2009




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