Jack Dorsey, co-founder of Twitter, has said, "I think
Twitter's a success for us when people stop talking about
it, when we stop doing these panels and people just use
it as a utility, use it like electricity." Interesting
theory - that the company will have "made it" when it is
not so widely discussed. "We put it on the same level as
any communication device. So, e-mail, SMS, phone. That's
where we want to be," he said.
He also seems quite comfortable with giving the company
time to find its footing. Constantly asked about how they
are going to make any money, Dorsey says, "We're going to
be patient, we're going to do it right. We're not going
to put something on top of it that doesn't fit."