If you have a local business that relies on foot traffic of any kind, then you can't afford to pass up on this Google freebe for small businesses.
Google recently beefed up it's "Local Business Center" offering. It's one stop shopping (without paying a dime) to get your business red flagged on Google maps, with your own personalized description, store hours and even online coupons. But wait there's more. It also includes a dashboard to track analytics, like for example, where your customers are coming from (as in zip codes) finding you through the search engine.
Here's a great little explainer video from Google's Youtube channel that explains it better than I can and here's the link where you can go to sign up and get started.