Every web site has one; the ubiquitous "contact us" page. For so many web sites, this is often a black hole that potential customers fall into and the last thing that happens is contacting of any kind.
I would even go so far and say that it is perhaps the weakest link (literally) on the average business site. For all the great information, pitch copy, fresh blog entries, company bios, pictures of products, etc.; who cares, if you don't follow through on a contact.
Check out "Visitor Contact". Yes, it's another free Web 2.0 service. But, this one looks promising.
Visitor Contact is sort of a like a Constant Contact service, only it offers customized visitor contact pages instead of customized e-newsletters.
I like it for the following reasons:
1. It's a way to design a visitor contact form with more personalization for your company.
2. It offers analytics to keep track of who has contacted you and where they are geographically located.
3. It adds a layer of protection from spammers for your company.
4. You can set it up to trigger an automated response back to inquiring site visitors, so they immediately know you are not one of those sites with a "black hole" contact us page.
5. Did I mention it's free!