Uncle Sam Takes on Internet Marketing
BY Curt Finch
So far, companies like Google, Microsoft and Facebook have been allowed to "self-regulate" their marketing practices. This means that companies are largely free to install cookies on web surfer's computers without their knowing it. These cookies then track surfer behavior and tailor ads to their interests in what some people view as an Orwellian fashion.
The era of self-regulation might be nearing its end, according to BusinessWeek. On June 18, 2009, a House of Representatives subcommittee held a hearing to address the issue. There is, however, a concern among marketers that government involvement and legislation will not be able to keep up with the fast pace of technology or adapt itself accordingly.
Pick your favorite Big Brother, Google? Or the Federal Government?
CURT FINCH has more than two decades of software development and distributed workforce management experience. In 1997, Curt created the world's first internet-based timesheet application and the foundation for the current Journyx product offering. Curt has a B.S. in Computer Science from Virginia Tech. His book, All Your Money, is available on Amazon. @curtfinch