Hey brother, can you spare a hotspot?
Hot coffee - hotspot = that's cold. At least that's how I do the math!
We've all seen them (and at times, been one of them); the folks camped out for the duration using the local cafe as a satellite office.
9.7% of the nation's unemployed need somewhere to go. In the thirties, everyone went to the movies to fill their days. Now, it's Paneras or Starbucks.
The debate over whether to ban endless cybersquatting over a $3 cup of coffee is heating up. Apparantly, some cafes are worrying about turning over those tables to keep the customers flowing. It's a fair concern.
It's also ironic that when you consider over the past few years cafe chains, along with their independent competitors, have been falling over themselves to cut hotspot deals and ramp up their WiFi offerings to use as an enticer to increase foot traffic. Well, careful what you wish for, my friends.
I think cafe owners would be wise to think twice about banning laptops, after all it's the laptop user (a.k.a a customer) that is really being banned.
Some other alternatives:
1. Portion off some of the floor space with separate seating for laptop users at communal tables.
2. During peak hours, it would be reasonable to charge a modest fee by the half-hour.
3. Build on it, instead of tear it down. Set up some additional for-a-fee services; like printing, faxing, stapling, FedEx pickup, etc. There's a new revenue stream just waiting to flow here.
4. Get some mileage out of good will. Bill yourself as the cafe helping the unemployed worker/consultant. Offer professional networking get togethers on slow week nights. Get a resume specialist to come in and offer tips or a head hunter to speak on job hunting advice.
Take the lead on giving that 9.7% of the out-of-work work force an assist. When times are good again, you'll be remembered for your support. We've got to work together to get everyone working again.
Renee Oricchio
Renee Oricchio is a technology writer and former supervising news producer for CNN Financial News. She has been covering the computer industry since 1987. @oricchio
Renee Oricchio is a technology writer and former supervising news producer for CNN Financial News. She has been covering the computer industry since 1987.
RECENT ENTRIES 
- Klout Score FAIL
- Be Two Steps Ahead in Innovation
- Why the Federal Government is a Profitable Place for You to Seek New Business
- Wordpress Bloggers To Get Advertising Support
- Facetones Brings a Social Element (and Pictures of your Mug) to the Smartphone
ARCHIVES
ADVERTISEMENT
FROM OUR PARTNERS
Select Services
- Forced to pay more?
- Salesforce costs up to 65% more than Microsoft Dynamics CRM. Compare.
- Collaborate in the cloud with Office, Exchange, SharePoint and Lync videoconferencing.
- Begin your free trial at Microsoft.com/office365
- Get on the same page
- Show and tell by sharing your screen instantly at join.me. Free.
- Shred No-Handed!
- Hands Free Shredding From Swingline Lets You Do More Productive Things!
- Winning new customers?
- SMB experts share their secrets at PersonallyPB.com/smb
- Turn Fans into Customers
- Social Campaigns from Constant Contact. Sign up now - it's free!







community



