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Global Internet Traffic Unaffected by Recession

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IT World reports that the economic downturn has not slowed international internet traffic — in fact, according to research done by Telegeography, traffic has increased 79% from last year. "International traffic has more than doubled in the past year in emerging markets, including Eastern Europe, South Asia and the Middle East, but more mature regions are also seeing rapid growth, the company said. Traffic on international links connected to the U.S. and Canada grew 59 percent."

Just as South America leapfrogged the U.S. and rolled out cellphones for entire regions - because they didn't have landlines - the entire world is skipping several waves of technology to just headfirst into the internet. The downside for European and American businesses is that you'll soon be competing for business with about 7 times as many people globally as you were a few years ago, and all those brains will be moving fast on the net.

The good news is that whatever they come up with, we'll all be able to use it and buy it, faster and cheaper than ever. So businesses that are built to capitalize on this trend will succeed.

Curt's company has software that helps the accidental project manager.

Last updated: Oct 12, 2009




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