You can't do anything about the economy. What you can do is price your company's products and services more smartly to squeeze out maximum dollars. The question is how to do it.
Pricing analytics is something most businesses never think to explore. Most business owners worry about pricing too high. But, you are just as likely to burn yourself by pricing too low.
This is a little primer on pricing analytics that I wrote for this site awhile back.
The good news is that one of my sources for that story, Reuben Swartz of Mimiran, is now offering a free version of their pricing analytics software. Sales Compass, as its called, is being offered as an app through Salesforce.com.
This is an excellent opportunity for the smaller company that would like to play around with pricing analytics without laying out cash up front.
RENEE ORICCHIO is a technology writer and former supervising news producer for CNN Financial News. She has been covering the computer industry since 1987.@oricchio