When Mars And Venus Call Tech Support

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Gadget Helpline took some 75,000 tech support calls between September 25th and October 23rd of this year. Typical numbers for them, no doubt. What they did with them is unique, however.

They analyzed (or should I write "analysed" since they are British) every call along gender lines breaking down trends.

Here's what they found:

Male callers: 64% didn't bother to read the instruction manual before calling for help.

Female callers: 24% didn't bother to read the instruction manual before calling for help.

Male callers: 12% just needed to plug in their gear to "resolve their issue".

Female callers: 7% ditto!

Female callers stayed on the phone with tech support 32% longer than male callers.

66% of tech support operators said they preferred dealing with female clients, anyway.

There are so many punchlines I could throw into this posting right about now. But, I'm going to take the high road. You can fill in your own.

Renee Oricchio is a technology writer and former supervising news producer for CNN Financial News. She has been covering the computer industry since 1987. @oricchio