It was inevitable.
Twitter, according to ComScore, is ending the year with fairly flat numbers in unique visitors each month compared to its meteoric growth the first half of the year.
- Twitter rang in the new year with about 2.5 million users. It's now at just under 20 million.
- There's Spring and then there's what happened to Twitter between February and April; going from about four to 17 million users in 60 days.
- It all peaked around the Fourth of July when it climbed above 21 million people.
- August, down. September, flat. October, down. November, flat. And here we sit just under 20 million.
So, what gives?
Nothing. A company can only grow in the triple digits from month to month for so long.
Maturity. That's what happened.
Or, perhaps just a lull before the next growth spurt.
Notice I wrote this whole posting without writing "Twitter's twaffic".
Maybe I'm growing up, too!