Harvard Business School and Columbia University's Graduate School of Business are among the first to offer new courses on social media marketing strategy to MBA students. Some say that social media is becoming a new field that graduates can focus on. Many large companies now have social media directors developing and executing their online strategies.
We've been experimenting with social media at Journyx for marketing purposes quite a bit in the last few years, from blogs and Linkedin groups to giveaways on Twitter and now a new one on Facebook. So far it's working.
I myself am teaching a class on social media and web2.0 in mid September in Ohio. If you're in the neighborhood, come join us.