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Heresy: Ads For eBooks

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No! Absolutely not! No, No No! That being said, it's inevitable that advertisements will find their way to eBooks. In fact, it's already starting to happen.

The Wall Street Journal reported over the weekend that digital publishers like Wowio are already sticking three pages of ads per book. Meanwhile, Google is laying the groundwork to insert ads in web-based books. Presumbably, it's to reduce costs for the end users (We use to call them readers).

Reduce costs for the readers? Right! You mean in the same way ads in the movie theaters have brought down those ticket prices? Puh-leaze!

Let me be clear! Marketing types would tattoo ads on your eyeballs if you sat still long enough.

The only thing that kept books off limits to advertisers in the past was the impracticality of them. A book has a shelf life of, oh say, decades. Ad campaigns, mercifully, don't last that long. Digital books on the otherhand give advertisers the opportunity to update their ads everytime the "reader" (aka "end user") syncs up their eReader.

Forrester Research reports that 7% of U.S. adults online currently read books online. They expect that figure to double in 2011. We know digital books are the future. The question is whether we will be readers or end users, when this future arrives.

Last updated: Dec 13, 2010




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