Login or signup
36

Is Twitter A Social Network?

Advertisement

According to Twitter it is not! Oh really? Earlier this month, Kevin Thau, Twitter's Vice President of business and corporate development made the distinction during a presentation at Nokia World 2010. According to Thau, Twitter is not a social network. It's for news, content and information.

Thau argues that Twitter is a news network and not a social network and is in fact transforming the news business ("transforming" is now a synonym for "destroying" I guess).

If it looks like a duck, walks like a duck, you know the rest...

Let's talk about that "not a social network" part, first.

Here are some definitions of "social network"

"Any web site designed to allow multiple users to publish content themselves. The information may be on any subject and may be for consumption by (potential) friends, mates, employers, employees, etc. The sites typically allow users to create a "profile" describing themselves and to exchange public or private messages and list other users or groups they are connected to in some way. There may be editorial content or the site may be entirely user-driven."

- The Computing Dictionary, courtesy Dictionary.com

"A Social Network is a website, or network of websites, specifically established to allow end users to communicate directly with each other on topics of mutual interest."

- Online Matters

Hmmm... So, let's see.

Multiple users publishing content themselves - check!

Site typically allows users to create a profile - check!

There may be editorial content or it may be entirely user-driven - check!

Established to allow end users to communicate directly with each other on topics of mutual interest - check!

And check mate!

I don't know how Twitter could deny it's a social network, with a straight face at least. More interesting to me; why are they doing it at all? Could it have something to do with distancing itself from Facebook and the new movie called "The Social Network" coming out in the near future?

Is social network now a four-lettered word?

 

 

 

Last updated: Sep 26, 2010




Register on Inc.com today to get full access to:
All articles  |  Magazine archives | Comment and share features
EMAIL
PASSWORD
EMAIL
FIRST NAME
LAST NAME
EMAIL
PASSWORD

Or sign up using: