And both look like Bing. It's official, search engines (in terms of look and feel, that is) are about as diverse as Coke and Pepsi.

Google relaunched its web site this week. The average user will barely notice. And yet Google has never tested a change to its user interface more. (Hint: Anything that potentially messes with Adwords gets heavy scrutiny.)

The new Google search results page features a new left hand navigation bar, results in the middle and ads on the right.

Yahoo!, on the other hand, features well, uh, a left hand nav bar, results in the middle and ads on the right.

Now Bing (the RC Cola of search engines); that's a whole other story. It has, er uh ahem, a nav bar on the left, results in the middle and ads on the, mmmm, right.

It's Deja Vu all over again as the great Yogi Berra once said.