Ram, This Is Steve
That's "Ram", as in Ram Arumugam, an upset iPhone/iPad app developer from Seattle and "Steve", as in Steve Jobs. The headline is a direct quote from the opening line of a phone call Mr. Arumugam took two hours after Apple rejected his latest iPad app (Economy for iPad).
That's right, he got a call from the big guy himself. It's a story that first made headlines in the local paper.
Here's what happened:
Mr. Arumugam had just fired off an appeal to the app review board and an email to Mr. Jobs protesting the rejection of his app. Apparently he had used a snippet of non-public code, which is an Apple no-no. One can imagine his frustration level.
The two apparantly hit it off on the phone and talked through the problem. Arumugam explained the code infraction was what he thought to be a harmless workaround to a programming glitch. Jobs talked him through the problem and he was able to remove the offending code. The app was then approved and it is now the top selling iPad app in the finance category (at $2.99 a pop).
If you are waiting for a "but", there isn't one. If you are waiting for a cynical footnote to this story, there isn't one. If you are waiting for me to punctuate the story with an adoring accolade for Steve Jobs, there isn't one.
The story is just one more piece of the puzzle that is Steve Jobs.
You can read Ram Arumugam's first person account of the phone call on his blog here.
You can follow me on Twitter @oricchio
Renee Oricchio is a technology writer and former supervising news producer for CNN Financial News. She has been covering the computer industry since 1987. @oricchio
Renee Oricchio is a technology writer and former supervising news producer for CNN Financial News. She has been covering the computer industry since 1987.
RECENT ENTRIES 
- Klout Score FAIL
- Be Two Steps Ahead in Innovation
- Why the Federal Government is a Profitable Place for You to Seek New Business
- Wordpress Bloggers To Get Advertising Support
- Facetones Brings a Social Element (and Pictures of your Mug) to the Smartphone
ARCHIVES
ADVERTISEMENT
FROM OUR PARTNERS
Select Services
- Try Microsoft Office 365, free
- Try Microsoft Office 365: access, edit, and share docs in the cloud
- Get on the same page
- Show and tell by sharing your screen instantly at join.me. Free.
- Office 365 Live Demo
- Join Microsoft Office 365 specialists for a live online demo and Q&A.
- Hiscox Liability Insurance Quotes
- Customized coverage from $22.50/mo. Fast, free quotes online.
- The Mercedes-Benz Sprinter
- Grow your business with the commercial van that works as hard as you do
- Wells Fargo Business
- Our solutions and services can help you strengthen your business
- Reach more customers
- AT&T Advertising can help your business grow. Get started today.
- Be found
- With AT&T Advertising Solutions, it’s easier to find and be found.
- We knows your business
- Get a custom-tailored plan for your small business with AT&T Advertising Solutions.
- Social Campaigns
- Turn fans into customers with Social Campaigns from Constant Contact.
- World Innovation Forum
- Renowned experts and practitioners share insights in New York City, June 20-21





