Uh, remember yesterday when I told you the next available shipment date for the new iPhone 4 would be July 2nd? Well, scratch that.
Yesterday, it turns out, was a busy first day of pre orders for Apple. Forget about the June 24th launch date. Those units sold out in a matter of hours. The batch due on July 2nd went within a matter of hours after that.
Apple is reporting that it processed no less than 600,000 pre orders yesterday for the new iPhone. To give you a little perspective that is ten times the number of pre orders it took for the 3GS a year ago.
So, what's driving this?
1. Yes, this is Apple's most dramatic upgrade to the iPhone since it debuted three years ago.
2. However, I think you have a lot of iPhone users who have used their older models for a couple of years and are ready to upgrade. These are the dividends of a more established product. We are officially in a buying groove; similar to how people use to trade in their cars every five years for Detroit's latest.
3. A sign that the economy is getting better?
4. All those people who didn't jump on the iPad band wagon a couple of months ago because it was just a little too rich for their blood are making themselves feel better by at least getting the new iPhone instead?